Right Brain, Left Brain Blog

16 February 2018

Innovative Ad of the Week: Audi ‘The Backseat Driver Experience’ (Sweden)

Audi

There is a perception that women are bad drivers and, as a result, they are often forced to listen to men acting like backseat drivers. Yet all research shows that women are better drivers than men; they cause fewer traffic accidents and offences.

Faced with annoying and irritating comments on how to drive by men, Audi Sweden decided to help women out through the creation of ‘The Backseat Driver Experience’ – a GPS that women could use to give men a taste of their own medicine.

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13 February 2018

Lenovo is top Chinese global brand builder

Lenovo, Huawei, Alibaba, Xiaomi and Air China are the top five Chinese global brand builders, according to WPP and Kantar Millward Brown’s BrandZ Top 50 Chinese Global Brand Builders Report, in collaboration with Google.

As China’s innovation-driven development continues to drive the growth and global strategy for many-home grown brand leaders, the report takes an in-depth look at the Chinese brands making an impact with consumers in international markets. It found that consumer electronics brands dominate the rankings with 10 brands featured among the top 50, contributing to 34% of the total Brand Power score.

Brandz top 50 chinese brands

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09 February 2018

Innovative Ad of the Week: Geico ‘Interrupt-a-Palooza’ (US)

Geico

Geico is taking online attention grabbing to a whole new level with its latest ‘Interrupt-a-palooza’ campaign in which it is, once again, attempting to reinvent the pre-roll ad with a series of ads that interrupt again and again…

If there was an award for cramming as much action and branding into 15 seconds, Geico and The Martin Agency would certainly take the crown; the series of ads begin with the company admitting upfront that this ad is interrupting the viewer, before the ad itself is interrupted by some more action, ending with another interruption in the shape of the Geico logo.

If you have 45 seconds to spare, check out the pre-roll spots below:

Nighty Night

Skate Expectations

Special Delivery

05 February 2018

TV Ad of the Week: Amazon ‘Alexa loses her voice’ (US)

Alexa

Amazon has pulled out all the stops with a star-studded TV ad that shows what happens when its smart-home voice assistant device Alexa loses her voice.

The ad opens with a woman brushing her teeth, as she listens to local weather updates from Alexa, who is in the middle of responding when she suddenly coughs and goes out of commission. As news reports sweep the nation, back at Amazon HQ, the company’s CEO Jeff Bezos is assured by his team that the situation is under control and they have a replacement ready at his command…

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02 February 2018

Mindshare tops Festival of Media APAC Awards 2018 shortlist

Mindshare has topped the chart as the best performing network with 47 shortlisted entries in this year’s Festival of Media APAC Awards, followed by MediaCom with 28 listings and PHD with 23.

Geographically, Australia leads the country chart with 33 shortlisted entries, followed by India with 31 and China with 24. Out of 17 entering countries, a total of 13 are represented on the shortlist.

By individual agency office, Mindshare China achieved an impressive 17 entries, followed by UM Australia and Mindshare India, both with 13 entries represented.

Unilever dominates the brand count with an outstanding 28 entries. The Coca-Cola Company and P&G are also represented well with 10 entries each.

Over the last three weeks, more than 60 judges from leading brands, media agencies, specialist companies and media owners evaluated the quality of the campaigns to determine this year’s shortlist. The winners will be chosen by a final jury chaired by Susie Wong, Director of Performance & Programmatic Marketing of IBM Asia-Pacific.

Following the dominance of Asian campaigns at Festival of Media’s Best of 2017 Awards, where three of five trophies were awarded to the APAC region, Festival of Media APAC Awards 2018 is launching four special awards to find the most impactful media idea in the four key regions across APAC: South East Asia (Vietnam, Laos, Cambodia, Thailand, Myanmar, Malaysia, Indonesia, Singapore and the Philippines); South Asia (Bangladesh, Bhutan, Maldives, Nepal, India, Pakistan, and Sri Lanka); East Asia (Mainland China, Hong Kong, Macau, Taiwan, Japan, Mongolia, North Korea and South Korea); and Oceania (Australia, New Zealand and their pacific island neighbours). The four winners will automatically be entered into the most relevant category at this year’s Festival of Media Global Awards in Rome.

Award winners will be announced at the Festival of Media APAC Awards ceremony on March 15, 2018 at Novotel Singapore Clarke Quay.

Check out the full shortlist below [we’ll be updating this with links to the full case studies being added over the next few weeks]:

Continue reading "Mindshare tops Festival of Media APAC Awards 2018 shortlist" »

30 January 2018

Why brands need to press CTRL+ALT+DEL

Last year marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement, user experience, consolidation, Facebook/Google dominance and the use of data all up for debate.     

Throw in a wobbly economy, Brexit (ahem), GDPR and the welcome, but as yet un-established changes brought by the Coalition for Better Advertising, and 2018 is set to further confuse the industry and its clients.  

The need to effectively press CTRL+ALT+DEL for the long-term benefit of all concerned is real and it is now, as the brands that succeed in the new digital landscape will be those that take a step back and carefully weigh up all the influences in play.  

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26 January 2018

Festival of Media Global Awards 2018 – entry deadline extended to February 15th!

Fomg

Brands, agencies, media owners and digital/marketing specialists have been given a final chance to enter this year’s Festival of Media Global Awards 2018 – with an extended entry deadline until Feb 15, 2018. 

With a number of significant changes to entry categories and the awards entry site, the Festival of Media Global Awards 2018 has evolved in line with the transformation of the sector.

Amongst the changes, the traditional four pillars of the awards have now been condensed into three: Media, Content, Insight & Technology. Each will have their own specialist juries made up of industry experts from around the world of agencies, media owners, advertising and tech companies and representing inclusivity.

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Innovative Ad of the Week: Bridge Music Academy ‘The Racist Keyboard’ (India)

Racist keyboard

Delhi-NCR’s premier music school Bridge Music Academy is taking a stand against racism with an integrated campaign that includes a film featuring a specially-built keyboard with no black keys.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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