“Never trust anyone who has not brought a book with them.” - Lemony Snicket
Given millennials’ love of short-form video, Instagram, hyperlapses, tweets and the gamification of everything we touch, it’s easy to believe they don’t read long-form media. But it’s simply not true. In fact, according to Crowd Tap, millennials spend nearly 18 hours a day consuming all kinds of media. 18! Granted, millennials consume more than one form of media on more than one device at a time, but this is still a massive amount of time to be consuming anything.
In fact, millennials are reading more than the over-30 crowd: 88% of Americans under 30 says they’ve read a book in the past year, compared with 79% of Americans older than 30, according to the Pew Research Center. Bonus fact: 43% of millennials read from a book every day – it just might not be a paper book.
Want to take advantage of millennials’ penchant for reading? Here’s one millennials’ advice: