OMD has achieved the highest number of entries on this year's M&M Global Awards shortlist, with a total of 35 nominations across 16 categories. MediaCom and MEC follow in second and third place, respectively.
The top performing campaigns to feature on the shortlist include Double Robotics' 'Lucy the Robot' by independent agency Atomic 212 and Deutsche Telekom's 'Sea Hero Quest' from MediaCom.
Now in its 27th year, the M&M Global Awards celebrate the best multi-market media campaigns from around the world. Reflecting the ever-changing and multifaceted global media landscape, the 2016 awards include seven new categories – Best Multiplatform Campaign, Best Use of an Influencer, Innovative Use of a Publishing Platform, Best Use of Creative Technology, Best international Growth Strategy, B2C Campaign of the Year and The Talent Award.
“This year’s awards attracted a record number of entries, underlining the importance of international media and campaign excellence across multiple markets,” said Danielle Redwood, managing director for awards at C Squared. “Only the M&M Global Awards recognise the best in international media, and the gala dinner event promises to be another unforgettable night for the industry.”
The winners will be announced at the M&M Global Awards gala dinner event at Grosvenor House in London on Thursday 8th September, 2016. For more details, click here.
Check out the full M&M Global Awards 2016 shortlist below.