Mindshare is leading the nominations for this year’s Festival of Media Asia-Pacific (FOMA) Awards, with fellow GroupM agency MediaCom and Omnicom’s PHD in hot pursuit.
Twenty of Mindshare’s campaigns have been shortlisted for a FOMA Award, with MediaCom and PHD tied on 14 shortlisted cases each. Mindshare China alone has secured nine nominations.
Australia once again leads the shortlist, with 27 entries, closely followed by India with 24. Other strongly performing markets include China (17 shortlisted entries), Hong Kong (14), Malaysia (14), Philippines (eight) and Singapore (seven).
The work will be evaluated by a jury of over 50 industry leaders, including Bhavana Mittal, GSK’s head of media and CSR, Indian Sub-Continent, Margot Torres, VP marketing for McDonald’s Philippines, and Ryan Verschoor, SABMiller’s head of global brands, Asia Pacific. Winners will be decided by a final jury meeting in Singapore, where the FOMA Awards will take place at the Twitter HQ, Tuesday 22 March, 2016.
As always, we'll be working hard to bring you all the shortlisted case studies on Cream. Links will be updated regularly so be sure to check back but in the meantime check out the full shortlist below.