Right Brain, Left Brain Blog

15 September 2014

6 lifestyle brand publishers that rock the visual web

Say venn

“There, in the chords and melodies, is everything I want to say. The words just jolly it along” – David Bowie

The next time you sit down to write words to get an idea across, consider this: Over 1.8 billion photos are uploaded and shared on social media every day. Facebook users upload 350 million new photos every day. Over 400 million images are sent on Snapchat per day, and 5 percent of all selfies on social media are shared on Snapchat. On Instagram, 20 billion photos have been uploaded, with 60 million photos averaged per day. 100 hours of video are uploaded per minute to YouTube, and over 700 YouTube videos are shared on Twitter each minute

The age of the Visual Web is here.

A visual conversation is taking place online and smart brands and publishers are looking for ways to participate by producing original visual assets to power their campaigns and initiatives. Content creators must now think in GIFs, snaps, vines, pins, Instagram videos, Twitter cards, any piece of multimedia content that provides a more immersive digital experience while adding value to the viewer.

Lifestyle brands, in particular, have excelled at this concept (perhaps because their products and aesthetics are easier to market to a younger, social-active demographic than other service-based verticals.)

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12 September 2014

Check out Nissan’s super-quick reaction to Royal Baby news

Let’s be honest, we all got a little bit excited when the Duke and Duchess of Cambridge (more affectionately known as Wills and Kate) announced the arrival of Royal Baby number one [including all these guys]. So when it was announced earlier this week that baby two was on the way, we couldn’t help but smile with glee. And it seems we weren’t the only ones…

Nissan responded like lightning fire to the news, creating an ad just seven minutes after the announcement was made – pretty impressive, eh?


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09 September 2014

A tweet-activated digital vending machine? At a bus stop? Yes, really…

I know we like to ramble on quite a bit about how much we love out-of-home advertising here at Cream, but once you see this latest effort from Walkers you will understand why…

Bus shelters in central locations in London, UK, have been taken over for two weeks by the crisps brand thanks to a new campaign in partnership with OMD UK, AMV BBDO, Talon and Clear Channel.

Walkers main

Continue reading "A tweet-activated digital vending machine? At a bus stop? Yes, really…" »

08 September 2014

The secret to engagement? Invite your audience in…

While inviting someone to join you is a simple concept, there’s a lot to creating invitations that work.

Say venn

“Little surprises around every corner, but nothing dangerous!” - Charlie and the Chocolate Factory

The mountain is high for people’s attention and getting higher every day and failure to connect with an audience ensures an expedient trip to irrelevance. With the seemingly endless tide of marketing flooding the market, how can you keep up? How do you get people to join you? How do you develop a passionate, sustainable audience?

It may sound simple, but it all comes down to inviting people to the party.

The word invitation is very intentional. Invitations are active calls for people to join you as participants on a shared journey of value creation. It’s much more than “messaging.” An invitation is about asking people to listen, to react, and to participate. While inviting someone to join you is a simple concept, there’s a lot to creating invitations that work.

Continue reading "The secret to engagement? Invite your audience in…" »

05 September 2014

OMD and McDonald’s big winners at the M&M Global Awards 2014


OMD were the big winners at last night's M&M Global Awards taking the prestigious Agency Network of the Year and Campaign of the Year gongs.

The Omnicom-owned agency was awarded five other gongs including Best Communications Strategy for its ‘PS4 Launch campaign’ and The Sports Performance Award for ‘Motion Muscle Support’.

Its 'McDonald’s FryFutbol' campaign was awarded Campaign of the Year.

As well as having two of its campaigns listed, McDonalds also scooped The Media Excellence Award.

To top it all off, Steve Easterbrook, senior executive vice president and global chief brand officer for McDonald’s walked away as the International Marketer of the Year.

Continue reading "OMD and McDonald’s big winners at the M&M Global Awards 2014" »

03 September 2014

Battle of the media moguls: Zuckerberg vs Murdoch (infographic)

Here’s an interesting comparison for you…

Of course, it’s clear that new media is developing at a rapid pace – just look at how quickly the likes of Facebook, Twitter, Snapchat, Vine, Instagram etc. took off. And of course, the masterminds behind these are building up their fortunes in no time at all.

But what about the media moguls of old… the Rupert Murdoch’s of the world? How quickly did they make their fortune? Thanks to the guys at Staff.com, here’s a comparative look at new vs old – including their current net worth and the speed in which they amassed their fortunes.

How do the dotcom billionaires measure up against the media moguls of old? Check it out...

Continue reading "Battle of the media moguls: Zuckerberg vs Murdoch (infographic)" »

02 September 2014

Emirates highlights fashion credentials by ‘bagging’ its advertising


Guess which brand has just transformed one 208 square metre poster into over 300 quirky, reusable shopping bags? That would be Emirates…

Continue reading "Emirates highlights fashion credentials by ‘bagging’ its advertising" »

01 September 2014

FOMLA Awards 2014 Shortlist is out...

OMD is dominating this year’s Festival of Media LatAm awards with 15 shortlisted entries, while Starcom MediaVest Group, Leo Burnett and Initiative are also flying high with seven shortlisted entries each.

IPG Mediabrands-owned Cubocc’s campaign ‘Hellmann’s WhatsCook’ was nominated four times making it the most shortlisted campaign this year. [Check out the case study here].

Interestingly for the first time ever, campaigns from Panama, Costa Rica, El Salvador, Honduras and Paraguay have all made the shortlist and the overall number of countries represented has increased by 15%, while the number of brands shortlisted has increased by 12% year on year.

Randy Ransom, SVP commercial LatAm at SABMiller, and chair of this year’s jury said: “The increase of companies, brands and countries represented on this year’s shortlist follows the gathering pace of media and advertising in Latin America.

Continue reading "FOMLA Awards 2014 Shortlist is out..." »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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