Right Brain, Left Brain Blog

21 November 2014

TEDxAmsterdam unites the world in time with the ‘Human Clock’

Tedx1

TEDxAmsterdam is claiming a world first with the launch of interactive campaign the ‘Human Clock’. Created by Amsterdam-based creative agency WE ARE Pi, in collaboration with MediaMonks and 100%Halal, the interactive social experiment challenges humanity to celebrate our differences – whether that’s language, race, where you’re from or what you do – and the one thing we all share in common: time.

The Human Clock works by bringing together as many faces from across the globe as possible, as part of an ever-evolving digital clock. The Human Clock is an iterative open source experiment that builds as each new face (uploaded photo) is added online. The goal is to reach 24 hours’ worth of one-second faces – a unique montage of portraits from around the world.

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19 November 2014

Infographic: Social marketing trends for the festive season

The holiday shopping season is upon us (well actually, we could say it’s already well underway) so it comes as no surprise that digital marketers are already starting to plan how social media will factor into their marketing efforts over the next few weeks.

What are the biggest holiday social marketing trends this year? Thanks to Offerpop, and shared by CMO, you can find out by taking a look at this infographic – giving you an in-depth look at some of the top social marketing and commerce trends ahead for marketers as they enter the homestretch of 2014. 

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17 November 2014

Top 5 trends in digital media for 2015

Venn

“May the odds be ever in your favour.” – The Hunger Games

Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both in Digital Media, the convergence of a brand’s website, social media, mobile marketing, games and apps. Smart publishers and marketers will anticipate industry changes and take advantage of new opportunities – before they become the standard.

Here are 5 trends you’ll see in Digital Media in 2015:

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14 November 2014

Holidays are coming: but the Coca-Cola truck is old news

The Sainsburys Christmas advert was unveiled last week but people are still reeling from John Lewis' festive instalment. The latest Christmas ad from John Lewis was an instant sensation; here Anton Dominique from London School of Marketing (LSM) looks at how the department store has made the festive season its own.

John lewis

Within hours of its release online last Thursday, millions watched John Lewis’ latest Christmas commercial and fell under the marketing spell cast by a CGI penguin.

In recent years, the retailer’s Christmas advert has been such an anticipated event in the UK that some argue it marks the new start of the festive season - a torch that in previous years has been held by soft drinks giant Coca-Cola.

But how have John Lewis come to dominate this hugely competitive time in advertising?

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12 November 2014

Technology is transforming experiences, but are brands keeping pace?

By now, everyone must have heard of Oculus Rift. For those who haven’t, I’m talking about the virtual reality headset for 3D gaming. It’s all the industry has been talking about over the last few months and we were lucky enough recently to receive a demo of the emerging technology in action. Aside from being an amazing experience, it clearly highlighted that today, more than ever, experiential needs to focus on using technology creatively.

Oculus

There are so many opportunities today to create amazing experiences with technology, whether that be through upcoming tech like Oculus or through what is becoming more established technology like Google Glass. Although these things may be a little more expensive for clients to incorporate into their campaigns, they are well worth going the extra mile for. Not the least because if you don’t get them into your creative vision now, your competitors will. And then your brand is going to look staid by comparison.

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10 November 2014

How millennials think differently about brands

Say venn

Millennials are almost 75 million strong in the U.S. alone, and we spend $170 billion each year. But you’ve likely heard that we reject traditional advertising and instead prefer to create relationships with brands. Why? Because we’re wary of marketing, in general, but we’re not willing to give up the goods we need to make our lives run smoothly.

All of the brands we consume have to be “lifestyle” brands because consumption, for us, informs lifestyle. Part of our lifestyle is supporting and helping our communities. Part of our lifestyle is finding adventure and trying new things every day. And perhaps the largest part of our lifestyle is being connected to everything and everyone all the time. Those values have to be a big part of the brands we support, as well.

Millennials love to be loyal. We crave connections, relationships and mutual honesty. That’s why we love user reviews and online feedback loops. We love to tweet at a brand and have the brand tweet back, because we know that there’s someone writing that tweet, someone who cares and wants to keep us as a customer. When a brand seems to care about the needs and desires of its customers, we appreciate the concern.

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07 November 2014

A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!

There’s a chill in the air, the days are getting shorter and John Lewis has just released its 2014 Christmas campaign, which can only mean one thing: Christmas is well and truly coming…

That’s right, the eagerly-awaited John Lewis ad hit the internet yesterday and while it had a lot to live up to following last year’s Bear & Hare animated campaign, I think we can safely say it didn’t fail to deliver. Hats off to Adam&Eve/DDB, once again.

John lewis

The heart-warming tale follows the story of a young boy and his penguin friend Monty. Set to the track ‘Real Love’ performed by Tom Odell, it shows the friends playing happily throughout the year until Monty becomes sad and realises he wants a companion. So, on Christmas Day, Sam gives his friend a female penguin called Mabel and the ad concludes with the strapline ‘Give someone the Christmas they’ve been dreaming of’.

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04 November 2014

How technology is changing the face of customer service

However much Experiential, Travel Retail, Customer Service and Logistics have changed over the years, they all still require the same thing to succeed: the human element. This has always been the way and will long continue to be so. What has developed at a particularly rapid rate in our sector is the technology and processes behind these face-to-face services, enabling shorter delivery times, lower costs and live measurement; all of which are key to ROI.

We can now turn those fantastic creative ideas and mechanics into reality with real world budgets. For example, digitally create a walk through in a virtual world of a given campaign to ensure all is as expected and make those last few changes before going live as required. The creative structures can be printed on 3D printers and once signed off, sent straight to production on CNC machines, all in days rather than the weeks required in the past. The costs for complicated bespoke modelling as result has now become accessible to all, rather than being reserved for the multi-million pound TV ad.

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About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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