Right Brain, Left Brain Blog

16 January 2018

Gender Stereotyping in Digital Advertising [infographic]

Gender info main

36% of consumers like a brand more when they run ads that break gender stereotyping and 25% are more likely to make a purchase from that brand as a result, according to some research we stumbled across from Choozle.

The findings were part of a survey looking at consumer sentiment towards brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, how it affects purchase behaviour and whether the ad industry should be held responsible for breaking gender stereotypes.

Check out all of the key highlights in the infographic below:

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12 January 2018

Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)

Mla

Meat & Livestock Australia (MLA) is causing a bit of stir with the release of its annual Summer Lamb campaign, by turning Australia's divided political climate into a Broadway-style satirical musical.

The ad, based on the 1961 musical West Side Story, kicks off with a suburban mother seen cooking lamb for her children on a barbecue before urging them: "Quick kids - go inside. It's the extreme left and right wing commentators represented as Broadway musical style street gangs - a satirical commentary on our current divided political climate."

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09 January 2018

5 big marketing trends for 2018 [infographic]

Trends infographic

A new year brings a new batch of opportunities and challenges but which trends should marketers have on their radar for 2018?

The folks at MDG Advertising have identified five big marketing trends to watch in 2018 and have pulled it all together into one handy infographic.

From micro-influencer campaigns to AI-powered efficiency and more, check out the top five below:

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05 January 2018

Print Ad of the Week: Cabletica ‘Parental Control’ (Costa Rica)

Jumping on the popular Snapchat filter trend, Costa Rican TV and internet service provider Cabletica has released a new series of print ads, created by agency Jotabequ, using the popular filters to send out a message on the importance of setting up parental controls.

The creative draws on popular adult TV shows and films – including Game of Thrones, The Shining, Chucky and The Walking Dead – to create a series of ads that feature characters overlaid with a range of filters with a simple tagline “Some filters are not enough. Parental Control.”

Check out the series of ads below:

Cabletica 1

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19 December 2017

Top 10 Christmas ads of 2017

With Christmas now less than a week away, we take a look at the top 10 Christmas ads in the UK, according to YouTube*. Not surprisingly, it is the retailers who dominate the majority of the list with tech giant Apple making an appearance in the number 10 spot. 

So without further ado, the festive ad winners of 2017 are…

1. #MozTheMonster
Advertiser: John Lewis
Creative agency: adam&eveDDB
Media agency: Manning Gottlieb OMD
No. of video views**: 9,329,476

2. Paddington & The Christmas Visitor #LoveTheBear
Advertiser: M&S
Creative agency: Grey London
Media agency: Mindshare
No. of video views**: 6,631,768

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15 December 2017

Innovative Ad of the Week: UN Women ‘#drawaline’ (UK)

Un women

Following the news of Harvey Weinstein and the subsequent #MeToo hashtag sweeping the globe, Violence Against Women and Girls (VAWG) is high on everyone’s agenda. With one in four women in the UK still being affected and up to 70% in some parts of the world, agency JWT created a social campaign for UN Women UK to coincide with the International Day for the Elimination of Violence Against Women.

#drawaline brought together a host of famous faces including Benedict Cumberbatch, Deliciously Ella and Gemma Styles, among others, asking the public to help end the silence and bring about change by physically drawing an orange line – after all, violence is a line that should never be crossed.

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13 December 2017

Social media in 2018: top 3 predictions and tips

Digital marketers have seen many innovations and even the involvement of politics in social media in 2017, as the channel continues to evolve at lightning speed. These developments have shaped how we use social media, both as consumers and advertisers. So what does 2018 have in store?

  1. Video will play a bigger role in the consumer journey

This year has seen the rise of video content. Particularly with its importance in social algorithms, this format is especially valuable to brands in terms of achieving higher reach and engagement, including retweets, likes, comments and shares. In 2017, 90% of all shared social media content has been video!

In 2018, the popularity of video content is expected to grow, and advertisers are likely to follow this trend. Video is the fastest growing format in the world and has been doubling year on year. It is predicted that by 2020, it will contribute to 80% of all online consumer internet traffic. At Social Media Week London 2017, Facebook’s Creative Strategist, Kat Hahn warned: “Not doing short video is not an option.”

Indeed, with the cramped market and every advertiser struggling to capture their audience’s attention, the first three seconds of a video are the most crucial. In 2018, brands will strive to create engaging and fast-paced video content their target markets, and it is likely that the quality will improve at a rate greater than other forms of social media.

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08 December 2017

Innovative OOH Ad of the Week: CALIDDA ‘Lima is talking’ (Peru)

Lima talks

According to the World Health Organisation, Lima is the second most polluted city in Latin America. To promote the benefits of natural gas to mitigate this situation, McCann Lima has created an innovative OOH campaign for Peruvian gas company CALIDDA that gives a voice to the country’s capital, so that the city could “express” how difficult it has become for it to breathe.

The project collected actual air pollution to communicate the hazards of car pollution and the benefits of natural gas. By attaching a device to a prominent outdoor ad location in one of Lima’s busiest traffic locations, CO2 pollution was collected by the unit from the atmosphere. The unit stored the gas and then processed it into a powder which acted as an ink and was manipulated to slowly write a message on the billboard.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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