Asia-Pacific’s best agencies and creative media thinking were rewarded this week at the prestigious Festival of Media Asia Pacific Awards 2015 ceremony held on March 24th at the Capella Singapore.
Starcom MediaVest Group (SMG) took the top prizes of the night, walking away with both Agency Network of the Year and Agency of the Year trophies.
The Publicis-owned agency was rewarded for a consistent performance over the night, picking up six awards, including Consumer Research Gold for ‘Measuring the real value of social media’ for Optus in Australia and Creative Use of Media Silver for ‘Doublemint: "The pack that connects”’ in China.
OMD Australia was responsible for the best performing campaign of the night, picking up three gold awards for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA, namely Best Targeted Campaign, Best Communications Strategy and the much-coveted Effectiveness Award.
Elsewhere, BBH APAC can reflect on a successful evening at the Capella, scooping three prizes, including Gold in a new category Best Content Creation for its Apple-aping ‘2015 IKEA Catalogue Launch Campaign’.
Mindshare and UM picked up four awards each, while MediaCom can celebrate Gold in the Best Experiential Campaign category for the Queensland Government’s ‘Your Future Is Not Pretty’ campaign.
The prestigious FOMA Rising Star Award, meanwhile, was won by Mindshare Australia’s Jason Maggs.
Check out all the winners from the Festival of Media Asia Pacific Awards 2015 and read the full case studies on Cream Global: