Congrats to OMD for scooping the coveted ‘Agency Network of the Year’ title at the Festival of Media LatAm Awards 2015. But it didn’t stop there for the Omnicom-owned agency, as the OMD Guatemala office also picked up the ‘Agency of the Year’ gong following its success with three different campaigns, including Magic Lens for Santa Lucia Lottery, March of Toys for Kasperle and Shiny Lessons for Zapaterías Coban.
‘Campaign of the Year’ was awarded to SAB Miller and Arena Media / Havas Sports & Entertainment for ‘Entre Panas’ (pictured above) – a humorous web series from Poker Beer highlighting the variety of friendship scenarios in Colombia. The campaign proved popular with the judges, having been shortlisted in four different categories and going on to pick up the Gold Award for ‘Best Entertainment Platform’ and Silver in the ‘Best Content Creation Award’ category.
‘Media Owner of the Year’ was presented to Discovery Communications because of what the judges called “brilliant work” in two campaigns for Carolina Herrera and Kellogg’s. Clear Channel was highly commended in this category for its live, smart billboard activation for Samsung Gear S.
The spread of wins gives many agencies reason to celebrate, with MediaCom and Mindshare walking away with five and four trophy wins, respectively. This year’s ceremony also saw five first time winners take to the stage to collect trophies. Big shout out to Cadreon (ft. Audio Ad), Teads, The Blue Hive, Wieden+Kennedy and Makken.
On the brand front, SAB Miller took the lead with four wins, including ‘Campaign of the Year, followed closely by Nestle and Unilever with three wins each.
By region, Mexico led the charge with 10 winning campaigns, followed by Colombia with six wins, Guatemala and US with five each and Brazil with four.
Now enough of the preamble and onto the winners. Check out the full list of Gold, Silver and Bronze Award winners below: