Milk makes you stronger
The
network:
Wrangler’s new digital campaign for its Blue Bell Spring/Summer 2010 range enables users to drag a male model around the screen and tear off parts of his clothing. The ad showcases the ambient music of Markus Hasselblom and the soundtrack featured on the site is also available for free download. As are various photos of the model in a state of undress – If you like that kind of thing. More here on how the campaign could have enabled visitors to get equally creative with the music element of the promotion.
South Africa's Kulula airline has a new look that features handy signposts marking out different parts of the plane. I worry that this is for the benefit of airline staff rather than the passengers:
The fashion world often finds itself at loggerheads with environmental campaigners - don't mention the 'f' word! But Nanai Leather is definitely fashion of the more sustainable variety. The company takes its name from an Eastern Siberian people, and makes leather as they have done for centuries... from salmon skins. Rather than breed salmon specifically for the purpose, Nanai Leather uses skins discarded by fish canneries, using a product that would have gone to waste otherwise.
Colchester, South East
England might not seem like the most likely location for a pilot of cutting
edge mobile phone technology but being a pretty average UK town makes it a good
place to test just how interested ordinary citizens might be in using their smart-phone
cameras to interact with poster sites.
The project is a collaboration between Nokia, media owner JC Decaux and out-of-home agency Posterscope. It has been approached very much as a learning exercise and no decisions have been made as to future availability to advertisers.
A street in Worcester has the highest rate of car insurance claims in the UK. So insurance comparison site confused.com wrapped it entirely in bubble wrap and re-named it accident avenue:
Mothers Against Drunk Driving has created a powerful viral campaign to raise awareness about the disastrous consequences of driving while under the influence. Created by The Wade Brothers and T2, the campaign is called "Broken Teens".
Well thanks to an app by Pedigree you now can:
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