Right Brain, Left Brain Blog

12 February 2016

Valentine's Day: Top love-themed campaigns

Love is in the air, which can only mean one thing - it must be February, that time of year where we all get a little soft and mushy as we approach Saint Valentine's Day.  

Brands and retailers the world over have been hard at work with various promotions and themed activations to celebrate the annual feast of love and affection. 

From Durex attempting to 'Cut the cliché'… 

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05 February 2016

Check out the Festival of Media APAC Awards 2016 shortlist

Foma shortlist

Mindshare is leading the nominations for this year’s Festival of Media Asia-Pacific (FOMA) Awards, with fellow GroupM agency MediaCom and Omnicom’s PHD in hot pursuit. 

Twenty of Mindshare’s campaigns have been shortlisted for a FOMA Award, with MediaCom and PHD tied on 14 shortlisted cases each. Mindshare China alone has secured nine nominations. 

Australia once again leads the shortlist, with 27 entries, closely followed by India with 24. Other strongly performing markets include China (17 shortlisted entries), Hong Kong (14), Malaysia (14), Philippines (eight) and Singapore (seven). 

The work will be evaluated by a jury of over 50 industry leaders, including Bhavana Mittal, GSK’s head of media and CSR, Indian Sub-Continent, Margot Torres, VP marketing for McDonald’s Philippines, and Ryan Verschoor, SABMiller’s head of global brands, Asia Pacific. Winners will be decided by a final jury meeting in Singapore, where the FOMA Awards will take place at the Twitter HQ, Tuesday 22 March, 2016. 

As always, we'll be working hard to bring you all the shortlisted case studies on Cream. Links will be updated regularly so be sure to check back but in the meantime check out the full shortlist below.  

Continue reading "Check out the Festival of Media APAC Awards 2016 shortlist " »

02 February 2016

Top 10 branded Vines - Walkers, Lego, Adidas and more...

It's hard to believe that Twitter's short form video sharing platform Vine has been around for three years now. It was one of the first platforms that paved the way for the new era of snackable video content giving brands new and creative ways to share content.  

To mark the occasion, Vine has selected 10 of the moment memorable six second clips from brands in the UK throughout 2015. Fancy a bit of inspiration? Then check them out below: 

Walkers - #BackToTheFuture 

Continue reading "Top 10 branded Vines - Walkers, Lego, Adidas and more... " »

29 January 2016

Cinema Ad of the Week: Hus Forbi 'The Invisible Man' (Denmark)

Hus

On January 12th, 2016 Jacob Kangholz was found dead on one of the main streets in Denmark. Hundreds of people passed by without noticing. Jacob was homeless. And invisible.  

Homeless organisation 'Hus Forbi' is a monthly Danish newspaper about homelessness. It is sold on the streets of Denmark by homeless people, to help them earn money. 

In light of Jacob's discovery and in an effort to create awareness of the heart-breaking fact that people ignore the homeless, Hus Forbi partnered with Danish advertising agency Hjaltelin Stahl to create a fake movie trailer that aired at cinemas in the hope that people would stand up and take notice. 

The trailer is supported by a website that only becomes visible once the viewer shares the film. 

Hus forbi

Watch the full trailer below:

Hus Forbi - The Invisible Man from THE WŒRKS on Vimeo.

Festival of Media Global Awards 2016 - one week left to enter!

Fomg

The Festival of Media Global Awards 2016, an annual showcase of the best media and marketing campaigns from around the world, is open for entries – so it’s time to rally the troops as we want to see the fantastic work your teams have carried out this year.

The Festival of Media Global 2016 sees the introduction of three brand new categories: The Best Insight Award, Best Campaign for Commerce and Best Not-for-Profit Campaign, in addition to 20 other categories, all of which fall under four sections: Media, Content, Technology and Insight.

Take Note. The deadline for submitting entries is February 5, 2016 and you can find out if your work made the shortlist when it is announced on April 7, 2016.

Continue reading "Festival of Media Global Awards 2016 - one week left to enter!" »

25 January 2016

Are marketers missing a trick with native?

Crossroads
 
Native advertising has reached a crossroads. The rapid rise in its popularity over the last few years has brought us to the point at which we are at today; a ridiculously cluttered and confusing marketplace. Native is in a mess and it’s no wonder marketers don’t know its place or future.

I can’t say I was wholly surprised by the findings of a recent survey from Trusted Media Brands Inc (TBMI), implying that fewer marketers plan on using native this year when compared to 2015.

One of the top reasons cited in the TBMI research as to why marketers are planning to scale back on native is the issue of measurement. There are so many different tech specs and requirements on offer, that it’s difficult to determine what is the most effective. But here’s the rub; as the industry scrambles to try to standardise native, in the same way it would an ad unit, they are actually missing the point. It shouldn’t be about the format, but rather distribution. Once you view native as distribution rather than an ad format, you can start to measure and optimise its performance effectively, overcoming the measurement issue, while embracing all formats, increasing flexibility and reach.

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22 January 2016

Experiential Ad of the Week: Land Rover ‘See Winter in a New Light’ (UK)

Land Rover has partnered with Lumiere London, the UK capital’s largest ever light festival, to celebrate the Great British Outdoors as part of its annual Hibernot seasonal campaign.

Produced by arts charity Artichoke, the campaign sees a series of five handmade large-scale specially lit ‘Private View’ frames positioned in front of key London landmarks at locations including Leicester Square, Oxford Circus, Piccadilly and King’s Cross.

Lumiere-1001884_LowRes

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19 January 2016

5 reasons why Instagram MUST be on your marketing plans for 2016

Instagram

Instagram may just be the biggest social media opportunity for marketers in 2016. Well, at least according to the folks at MDG Advertising, who reckon the platform will matter more than ever this year.

It was the fastest growing of the major social networks in 2015 with 400 million active monthly users, who share 80 million photos each day and like a whopping 2.5 billion photos. Also, did you know its user base has increased 4X in the last two years? Imagine what could happen in the next two…

Continue reading "5 reasons why Instagram MUST be on your marketing plans for 2016" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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