Everyone has probably heard the phrase “a random act of kindness”. At face value, it describes something fairly self-explanatory; a selfless act performed by someone who wants to help or cheer upanother individual. As a concept, it even has its own week in the event calendar, with Random Acts of Kindness Week occurring from the 9th to the 15th of February.
Recently however, it’s become something of a marketing trend. While the likes of augmented reality, drone advertising or projection mapping are using the latest technology to promote brands and products, campaigns based around Random Acts of Kindness are all about spreading some love in the simplest way possible. One of the earliest examples was Interflora’s Twitter campaign in 2010, when it cheered up people who were complaining about having a bad day on social media by surprising them with a bunch of flowers. It proved particularly popular with airlines, a number of them, including KLM, Virgin Atlantic USA and Spanair, creating their own campaigns to surprise travellers in airports across the globe.
Here are our five favourite examples of brands performing their own selfless acts of kindness;