“There, in the chords and melodies, is everything I want to say. The words just jolly it along” – David Bowie
The next time you sit down to write words to get an idea across, consider this: Over 1.8 billion photos are uploaded and shared on social media every day. Facebook users upload 350 million new photos every day. Over 400 million images are sent on Snapchat per day, and 5 percent of all selfies on social media are shared on Snapchat. On Instagram, 20 billion photos have been uploaded, with 60 million photos averaged per day. 100 hours of video are uploaded per minute to YouTube, and over 700 YouTube videos are shared on Twitter each minute.
The age of the Visual Web is here.
A visual conversation is taking place online and smart brands and publishers are looking for ways to participate by producing original visual assets to power their campaigns and initiatives. Content creators must now think in GIFs, snaps, vines, pins, Instagram videos, Twitter cards, any piece of multimedia content that provides a more immersive digital experience while adding value to the viewer.
Lifestyle brands, in particular, have excelled at this concept (perhaps because their products and aesthetics are easier to market to a younger, social-active demographic than other service-based verticals.)