Right Brain, Left Brain Blog

21 February 2017

Emotion trumps humour in Super Bowl LI ads

Super bowl

During this year's Super Bowl LI, nearly three times the number of social media users engaged with brands associated with emotional commercials rather than the brands tied to more humorous TV spots, according to new data from Experian.  

Looking at 10 of the most talked about commercial spots during the Super Bowl, Experian leveraged its Social Media Analysis to dig deeper into the core demographics and social behaviours of the consumers who engaged with these brands and categorised them into two segments: emotional and light-hearted.  

Continue reading "Emotion trumps humour in Super Bowl LI ads" »

17 February 2017

Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)

Diesel

Renowned denim brand Diesel is the latest in a string of fashion brands to take a political stand with its new campaign entitled 'Make Love Not Walls'. 

With vibrant, rainbow-laden photos and a pride-centric video at its heart, the campaign was directed by iconic American artist and photographer David LaChapelle and features a host of models from the LGBTQ community to show the brand's commitment to diversity and in breaking down barriers.  

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14 February 2017

11 advertising insights you'll love this Valentine's Day [infographic]

Adroll AdRomance Valentines Infographic blog image

Every brand wants to find love with their customers on Valentine's Day but do you ever wonder who performs best? In the interest of sharing the love around Valentine's Day, the folks at AdRoll EMEA have put together an infographic with 11 advertising insights that show what happens in the apparel, retail, travel and beauty sectors in terms of marketing around Valentine's Day to see who is coming up roses. 

Check out the full infographic below:

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10 February 2017

MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist

Foma

MediaCom is leading the nominations for this year's Festival of Media APAC (FOMA) Awards 2017, with 25 shortlisted entries, closely followed by Mindshare with 23 nominations and PHD with 20.  

Australia once again proves the consistent quality of its work and maintains the lead position from a country perspective with 36 entries, followed by India with 33 entries and China with 26 entries.    

Stand-out agencies include MediaCom India, with 12 shortlisted entries, while its New Zealand office is also in the running with seven entries. Mindshare China counts eight entries on the shortlist, followed closely by Mindshare India and PHD China, both with seven entries each.  

Independent agencies Chaos Media, Atomic 212 and Madison Media also feature on this year's shortlist.  

The top campaign spots go to MediaCom India's 'Ariel Dads Share the Load – Men for Laundry!' For P&G, 'Lucy the Robot' by Atomic 212 and PHD China's 'Cornetto Love Notes' campaign for Unilever, with each being shortlisted in six categories. 

The Festival of Media APAC Awards are a celebration of the very best in media thinking from the Asia-Pacific region. A jury of more than 60 industry leaders from a range of media agency networks and independents, clients and digital specialists scored campaigns in the first stage of judging.  

Continue reading "MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist " »

06 February 2017

Automotive brands ahead of the game with Super Bowl ad campaigns

Experian
 
The cost of a 30-second commercial during the Super Bowl was a cool $5 million this year. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? In response to this, Experian® examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. According to the analysis*, these brands not only gained more social media followers, but these people also were more influential and socially active than the average social media user.
 
In fact, the percentage of high-influencer followers (consumers with more than 1,000 followers) for these brands increased 14.8 percent during the month after the Big Game, while the number of consumers talking about these auto brands increased by 17.2 percent. Additionally, the average number of posts for each follower increased by 35.4 percent during the same time period.

Continue reading "Automotive brands ahead of the game with Super Bowl ad campaigns" »

03 February 2017

Best of the Ads: Super Bowl LI

As hype builds in anticipation of the Super Bowl LI (which takes placed this Sunday 5th Feb), once again ad land has been busy as brands vie to create the most watched and memorable ads of the year. We've rounded up some of the best ads we've seen so far – and yep, you've guessed it, there are Hollywood stars, a large dose humour and cute animals galore. Check them out below.  

Skittles | Romance 

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31 January 2017

Preditory Thinking: Will 2017 see the dawn of the Preditor in advertising?

The term Preditor was first coined in broadcast TV production in the early 2000’s. The role was originally the amalgamation of a Producer/Director and an Editor, hence Pr/Editor.

The reason the role came to exist was largely due to budget pressures. Independent production companies were required to create TV programming for much tighter budgets than before and advances in affordable digital editing software such as Adobe Premiere, meant that freelancers could now edit from the comfort of their own home on a decent-spec computer.

Since then, technology has taken several leaps forward. Digital SLR cameras can now shoot in 2k and 4k and, in the right hands and with the right brief, can be used to capture amazing quality content with a crew of just one.

Complex offline and online editing can now be achieved with a Macbook Pro wherever you are in the world and a new breed of filmmaker is emerging with skills across all formats, creating self-made films of a quality which 10 years ago would have been unthinkable.

Enter the new breed of Preditor.

Continue reading "Preditory Thinking: Will 2017 see the dawn of the Preditor in advertising?" »

27 January 2017

10 key takeaways from Mirum Opus

MiriumIn January 2017, Mirum pledged to demystify innovation with eight talks from industry heavyweights and a start-up trail blazers. The result was Mirum Opus, an event designed to debunk and rebuild our understanding of Innovation. A tall order when even the word itself has become convoluted.

Nevertheless, there are still people who know what truly new ideas look like and here are 10 key takeaways:

“Before the tsunami there are tectonic shifts”

“Look for the warning signs and react to them,” was the advice of Adobe’s Vijayanta Gupta. He identified two main trends with critical mass, IOT and AI, the knowledge and infrastructure exists now comes the application. Vijayanta spoke of Moore’s Law and its downward price curve which he thinks it will rapidly increase the creative use of said tech for a tsunami of change

Deliver micro moments

Micro moments are sequences of unpredictable but intent driven actions. Consumers aren’t immersing themselves with brands for long periods of time. They want immediate results delivered in bite size chunks. This doesn’t just mean that marketing communications need to be succinct. It means that people are online more than ever before but in short bursts, so the experience of a brand needs to be tailored to this behaviour.

Continue reading "10 key takeaways from Mirum Opus" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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