Right Brain, Left Brain Blog

17 November 2017

Parody Ad of the Week: BBDO 'Time$hits' (Canada)

Bbdo

In an effort to make sure employees complete their client timesheets, BBDO Canada has conjured up a brilliant new initiative that takes advantage of the 18 minutes of otherwise wasted time staff members spend each day... 

'Time$hits' is a revolutionary new time sheet solution that leverages an existing workplace behaviour – going to the toilet.  

Continue reading "Parody Ad of the Week: BBDO 'Time$hits' (Canada) " »

14 November 2017

Shock horror: How did brands make an impact this Halloween?

Becoming horrifically lucrative for brands, Halloween is now a global marketing phenomenon, with a recent Mintel report forecasting spending by UK consumers alone hitting £320 million this year, with most spenders being Millennials.  

However, the annual fright fest has seen the odd horror show in terms of bad taste, the most infamous of which being Asda and Tesco 'mental health patient' and 'psycho ward' costumes for Halloween 2013 that promised to have 'people running away in fear'. Both supermarket giants were accused of a woeful lack of judgement and for stigmatising mental health issues by charities and the public alike, a sign that attitudes towards the historically taboo subject were changing in the real world, something not reflected by the offending products. 

This year the Marketing Society and Time to Change gave brands a timely reminder not to resort to campaigns and products that stigmatise mental health, and thankfully it seems they all paid attention. So what techniques did some of the best campaigns use to engage their Halloween audiences to make the most of this fun festival without being offensive? 

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10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

Continue reading "Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)" »

03 November 2017

Rival Ad of the Week: Burger King '#ScaryClownNight' (US)

There's no love lost between fast food chains Burger King and McDonald's so it comes as no surprise that the former of the two has used this Halloween as an opportunity to yet again poke more fun at its rival.  

Its 2017 Halloween ad makes a mockery of McDonald's beloved clown mascot Ronald McDonald, with a lookalike terrorising a young boy as he cycles through the streets and ends up taking refuge in a Burger King restaurant.  

The ad concludes with the line 'Come as a clown, eat like a king' and was supported by a promotion for the first 500 people who dress like a clown on Halloween night to receive a free Whopper burger at selected Burger King restaurants hosting Scary Clown Night.  

Check out the full ad below: 

31 October 2017

Festival of Media LatAm Award Winners 2017

Initiative has been awarded 'Agency Network of the Year' and Initiative Argentina 'Agency of the Year' at the Festival of Media LatAm Awards 2017 after winning 17 out of the 22 categories revealed during the 'Dance of the Dead' awards show on October 30 at the Turnberry Isle in Miami, USA. 

As a result of the group's success on the night, IPG Mediabrands walked away with the 'Media Group of the Year' title. 

A total of 56 trophies were given out during the awards show, with the coveted 'Campaign of the Year' awarded to MediaCom Mexico for Victoria's 'Hotel of Legends' alongside five other trophies. 

Proving its regional appeal, the awards saw winners from 11 countries, with Mexico leading the way with 13 wins, followed by Colombia with eight, the US and Argentina with seven each and Brazil with six trophies. 

Chair of the Jury, Daniela Cachich, Marketing Vice-President for PepsiCo Brazil, commented: "It was an honour to be the chair of this year's Festival of Media LatAm Awards. The work has been very inspiring and of a high standard and the jury had very rich and interesting discussions to find the best work of the region."

Check out the full list of Gold, Silver and Bronze winners below: 

Continue reading "Festival of Media LatAm Award Winners 2017" »

The advertiser's guide to Halloween [infographic]

Halloween

It's Halloween [Oct 31st] and in the spirit of joining in the spooky festivities, we came across an interesting Halloween-themed infographic from the folks at StrikeSocial to help advertisers navigate the annual ghostly celebration.  

With almost 70% of Americans celebrating Halloween – with a collective spending power of more than $8.4bn on the event last year alone – check out the infographic below for key insights and top tips to help guide advertisers in the years to come.   

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27 October 2017

Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK)

Lexus main

Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid.  

As part of an action-packed four-day editorially-led challenge, spanning Edinburgh, Manchester, Birmingham and London, Rosie Percy and her partner, radio presenter Dan Alani, have been tasked with packing in as many of Time Out's recommended activities as possible across the four UK cities – relying on the Lexus CT Hybrid for transport. 

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24 October 2017

How AI is changing the face of digital marketing

Today, it seems as though there is no technology trend more talked about than Artificial Intelligence (AI). But despite widespread media coverage, the specifics of AI are often lost, misunderstood, or even unreported. 

Artificial intelligence is typically used as an umbrella term for types of technology that enable machines to mimic human intelligence. This can include the ability to understand and respond to the environment, problem solve and understand human speech. 

Subsets of AI include Machine Learning and Deep Learning, which involve experience-based learning and machines training themselves in complex tasks, respectively. 

One area in which AI is being developed and implemented is within digital marketing and advertising. With digital ad spending overtaking TV ad spending since the end of 2016, advertisers and marketers should be innovating and investing in digital advertising.  

Here are three AI trends digital marketers should be looking out for now and in the near future: 

Continue reading "How AI is changing the face of digital marketing" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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