Right Brain, Left Brain Blog

24 October 2014

Why mobile programmatic is the future

According to the IAB UK’s recently released Digital Ad Spend Report – done in conjunction with PwC – mobile video advertising has grown 196% over the past two years to £63.9m. This makes it the fastest growing digital ad format, accounting for £1 in every £5 spent on Internet and mobile display ads.  As automated buying also grows to keep pace with the explosion of ads on the format, there are two key benefits that mobile programmatic can bring for brands.

1) The ability to keep pace with change

The pace of change in consumer behaviour does not wait for the advertising community to catch up with it. As brands’ target audiences move en masse towards mobile devices, every advertiser’s programmatic campaign must include a strong mobile element – brands simply cannot afford to ignore the areas where their audiences are paying increasing amounts of attention. This attention is now split across multiple screens and a single programmatic campaign can target and optimize against desired audiences in a holistic and unified fashion.

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22 October 2014

Festival of Media LatAm Awards 2014 Video Highlights

If you haven’t checked out the winners from this year’s Festival of Media LatAm Awards, then what are you waiting for!? All of the winning case studies are available on Cream so if you want some inspiration, you know what you have to do.

CHECK OUT THE FOMLA 2014 AWARDS WINNERS HERE

We’re also giving you a sneaky glimpse into the FOMLA 2014 Awards ceremony, for those who couldn’t make it and want to see all the winners in all their glory.

For all the highlights, check this out:

20 October 2014

What millennials read and why

Venn

“Never trust anyone who has not brought a book with them.” - Lemony Snicket

Given millennials’ love of short-form videoInstagramhyperlapses, tweets and the gamification of everything we touch, it’s easy to believe they don’t read long-form media. But it’s simply not true. In fact, according to Crowd Tap, millennials spend nearly 18 hours a day consuming all kinds of media. 18! Granted, millennials consume more than one form of media on more than one device at a time, but this is still a massive amount of time to be consuming anything.

In fact, millennials are reading more than the over-30 crowd: 88% of Americans under 30 says they’ve read a book in the past year, compared with 79% of Americans older than 30, according to the Pew Research Center. Bonus fact: 43% of millennials read from a book every day – it just might not be a paper book.

Want to take advantage of millennials’ penchant for reading? Here’s one millennials’ advice:

Continue reading "What millennials read and why" »

17 October 2014

Viral Ad of the Week: BBC Music – God Only Knows

Want to know the secret to viral video success? Well if we look at the latest sharing figures from across the social web, all it takes is a great soundtrack, some theatrical backgrounds and a few famous faces thrown in there too; in other words the BBC’s latest ad promoting BBC Music, created by ad agency Karmarama.

Thanks to Unruly’s Viral Video Chart, we can see that the most shared ad globally from across the social web in the last 7 days was ‘God Only Knows – BBC Music’ with 201,161 shares. Its closest competitor was ‘Danny Macaskill: The Ridge’ with 148,667 and ‘Chanel No5: The One That I Want – The Film’ with 94,778 shares in the last seven days.

For those who haven’t seen it yet, not only where have you been, but here it is again:

14 October 2014

What happens in a YouTube minute? [infographic]

We recently looked at what happens during one minute on Facebook and Twitter, but what about YouTube? Well, did you know that over 100 hours’ worth of video is uploaded in 60 seconds and more than 2.7 million videos viewed. Wow!

Thanks to YouTubeDownload, check out the infographic below to find out what else happens in one minute, including just how much money the most popular YouTube channels make.

Continue reading "What happens in a YouTube minute? [infographic]" »

13 October 2014

Will digital be the decider in this year’s elections?

Say venn

Liberty's too precious a thing to be buried in books...” – Mr. Smith Goes to Washington

October is THE huge month in terms of political advertising, with most of it going to TV – especially at the statewide and local level. Problem is, voters’ media consumption habits are changing. Digital is where it’s at for a growing number of voters. Online streaming, mobile, and multi-screen are growing leaps and bounds. Of course, with that comes the opportunity for personalization and segmentation around preferences. Campaign marketers, who are under pressure to produce results, are working furiously to insure the candidate’s online buys are not going to wasted impressions.

To help with that, political advertisers and consultants have jumped on programmatic ad-tech big time. Armed with razor-sharp targeting options, ad-tech campaigns can quickly and easily target ads directly to specific voters. Everyone’s doing something along these lines because no campaign wants to be caught behind the digital 8-ball in this year’s midterms. According to a new STRATA political survey, 85 percent of political agencies plan to use programmatic ads for their political media-buying efforts this year. The company says the agencies polled represent roughly 75 percent of total political advertising billings.

That’s interesting, but it may not be enough. Watch for these three trends to make a difference: 

Continue reading "Will digital be the decider in this year’s elections?" »

09 October 2014

Festival of Media LatAm 2014 Winners

FOMLA Winners-43

Some of Latin America’s most innovative campaigns to date were celebrated and awarded for their success in a spectacular a Festival of Media Awards Gala Dinner last week. Agencies from across the region walked away with Gold, Silver and Bronze prizes, a first for Festival of Media LatAm.

The FOMLA Awards took place at the iconic Fontainebleau Miami Beach Hotel, where the evening was hosted by Ross Bielejeski, founder and co-owner of Rock With U Entertainment.

OMD notably dominated the evening with several wins, taking home seven FOMLA trophies. It was awarded Agency of the Year for its Dominican Republic business, and was crowned Network of the Year.

Leo Burnett followed close behind as next most-awarded network, receiving a total of six trophies. The Campaign of the Year award went to its ‘Bentley Burial’ campaign, which topped its list of trophy wins.

Other notable award successes included CUBOCC’s ‘Hellmann’s WhatsCook’ and Isobar Brasil’s ‘Fiat Live Store’ with two wins each.

‘Reminder Mirror’, a healthcare campaign from the Dominican Republic, was one of the most widely celebrated pieces of work of the evening, picking up four prizes.

See all of winning campaigns from the Festival of Media LatAm Awards on Cream:

Continue reading "Festival of Media LatAm 2014 Winners" »

08 October 2014

A lot can happen in one minute… On Twitter [infographic]

A few months ago, we took a look at what happens in one Facebook minute, thanks to an infographic by SumoCoupon. The stats were pretty impressive: over 3.1 million ‘Like’ buttons clicked, 100,000 friend requests sent and almost a quarter of million photos uploaded. All in one minute, yes!

Well now, thanks to a new infographic from WhoIsHostingThis, we can take a look at another social networking giant Twitter to see how it fares. In one minute, we’re talking about 347,222 tweets being sent, 1,458,333 Twitter search engine queries made, 4,398 unique site visits and 700 video links shared (+ 300 Vines tweeted). Plus a whopping $1,744 made in ad revenue!

But take a look for yourself - there are loads of interesting stats in the infographic below:

Continue reading "A lot can happen in one minute… On Twitter [infographic]" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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