Idea of the Month :: Cream – The Innovation Exchange

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                    Idea of the Month
                    
Idea of the Month
      
                                    Empowering womenWomen Empowerment Program
Lebanon 
2009
Women’s empowerment gains power through words in award-winning Middle East campaign.

											Rated zero stars
										
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                                    Celebrating mispronunciationPepsi
Argentina 
2009
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name

											Rated zero stars
										
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                                    Fun theoryVolkswagen
Sweden 
2009
Old habits die easy with Volkswagen’s Fun Theory.

											Rated five stars
										
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                                    Cue, a good ideaGuinness
USA
2009
Guinness incorporates its iconic pint into the tip of pool cues

											Rated three stars
										
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                                    Gatorade gets gamersGatorade
USA
2008
Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience

											Rated five stars
										
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                                    Cadbury brings exam results to your mobileCadbury Dairy Milk
Asia Pacific
2005
Why go to college to pick up your results when Cadbury and Madison Media in India will have them sent to your mobile. Along with the news that you've passed is a message from Cadbury and the activity ties in with the brand's positioning of celebration.

											Rated zero stars
										
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Idea of the Month

Empowering women

Celebrating mispronunciation

Fun theory

Cue, a good idea

Gatorade gets gamers

Cadbury brings exam results to your mobile

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Cream Shuffle

Right Brain, Left Brain Blog

Gaga for brands

IKEA welcomes in waifs and strays on The Underground

Feast your eyes on this pork

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