Insight :: Cream – The Innovation Exchange

Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.

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InsightThe marketing intelligence hub featuring the latest industry research and white-papers as well as proprietary in-depth reports.
             
InsightThe latest industry research providing you with hard data for deeper insight into brands, consumers and media.
‘Re-Run’ generation more concerned with nostalgia than planning for the future UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life.
								 
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50% increase in social network use among womenUSA - Women have truly integrated social media into every part of their lives, from friends and family, to networking, to shopping, according to a study by insights company SheSpeaks.
								 
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Latest ReportsCream Insight Report: Crisis managementIt takes years to build a brand but only seconds to destroy one. How companies react to a reputation crisis can have an impact on how long they take to recover – in some cases if at all. Cream examines Toyota’s handling of its recall crisis and compares it to other brands’ reputation management strategies.
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  Cream Insight Report: Brands to the rescueAs brands struggle to achieve cut through with an increasingly cynical consumer and gaping holes in public funds widen, opportunities arise for advertisers to come to the rescue and deliver services to the public. Cream looks at what kind of services brands are offering to people and how such acts of ‘enlightened self-interest’ can ultimately add to bottom line
								 
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Cream Insight Report: C is for contextBrands have long been handing over creative control to their consumer with ‘create our ad’ or ‘name our flavour’ User-Generated Content competitions, but do they ever really add long term value to either brand or consumer? By Hugh Jordan
								 
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Cream Insight Report: The death of the big ideaThe big idea is dead. Long live the big ideal
								 
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            $41.365 billion - Walmart's brand value, according to Brand Finance. Walmart topped its survey of the Top 500 Brands for the second year running.
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									Gaga for brands
							
								Lady Gaga's music video for 'Telephone' - which was hyped to new proportions pre-release - has finally gone live. Aside from the vivid visuals, outlandish costumes, off the wall drama and general gyrating (which is all delivered in abundance) there...
							
								Jack Horner
							
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									IKEA welcomes in waifs and strays on The Underground
							
								IKEA makes the underground more comfortable with a range of ambient executions, inviting drunks and tired commuters across Paris to miss their trains.
							
								Olivia Solon
							
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									Feast your eyes on this pork
							
								Meat manufacturer Maple Leaf has launched a site dedicated to all things bacon. Called Republic of Bacon, the site is utterly bizarre and features a range of pork related competitions, cartoons and virtual worlds. Visit the "sizzling hot" red light...
							
								Olivia Solon
							
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‘Re-Run’ generation more concerned with nostalgia than planning for the future

50% increase in social network use among women

Latest Reports

Cream Insight Report: Crisis management

Cream Insight Report: Brands to the rescue

Cream Insight Report: C is for context

Cream Insight Report: The death of the big idea

Poll

Are you allocating more budgets to innovation in 2010 compared with 2009?

Statistic Of The Week

Toolbox

Cream Shuffle

Right Brain, Left Brain Blog

Gaga for brands

IKEA welcomes in waifs and strays on The Underground

Feast your eyes on this pork

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Take on the competition

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