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Secret marketer

Our anonymous columnist delivers brutally honest reflections on the inner-workings of the industry.

  • Since when did EMEA consist of just six markets...?

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  • I’ve been in several pitches over the years. If I had a button that sent 1000 volts through the agency, it would be pressed when…

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  • I’m not sure what value planners are adding to my business

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  • Things are only going to get better when we learn to be brave...

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  • This year my media budget has dropped by around 30%, but you'd think I'd stopped paying my agencies all together

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  • Why the development of the new agency model is a costly nightmare for clients

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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Talking Puma

Delving in to Nike+ territory, ubiquitous sports brand Puma are taking things a stride further. Launching later this month, the Puma Phoneis set to send tongues wagging with a hefty list of sporty features, housed within a beautifully crafted form...

Matthew Clugston

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How to have a public feud with another brand

It’s been said that rivalry adds charm to ones conquests. Competition is good for the consumer and generally keeps everybody on their toes. Lack of competition impedes innovation, and lack of innovation leads to stagnation. Some rivalries become legend –...

Olivia Solon

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Go to the Dark Side and save the planet (for once)

Darth Vader has had some bad press in the past. The little megalomaniac scalliwag has been lambasted in his attempt to conquer the universe. But in this instance, he is putting his dark powers to good use by supporting Earth...

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Take on the competition

Playing nicely when going head to head with another brand in public.

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