The annual SXSW music, film and interactive conference and festival, held in Austin, Texas is kicking off today but what trends can we expect to dominate chatter over the next week?
Global social media agency We Are Social has analysed the titles of all the events listed in the 2014 SXSW interactive schedule and have produced a word cloud to find the most frequently occurring words reflecting the biggest trends this year – if gaming, social and startups are high on your agenda then you won’t be disappointed.
“The topics of discussion at SXSW clearly point to broader trends in the world of tech and marketing,” says We Are Social’s global managing director Robin Grant. “Social media remains an obsession of the industry as a whole, while big data is still grabbing some attention. What’s more reflective of emerging trends is how ‘maker’ is marginally bigger than ‘entrepreneur’ and ‘making’ is bigger than ‘marketing’.”