Right Brain, Left Brain Blog

28 November 2014

Black Friday vs. Cyber Monday [infographic]

Black Friday is here and the Christmas shopping season has officially begun. Today, millions of shoppers across the world will be flocking to stores to try and bag themselves a bargain. Black Friday and Cyber Monday are two of the biggest shopping holidays of the year – so much so, that shoppers spent $57.4bn and $2.29bn, on each day, respectively, last year.

Thanks to data from AddThis, we can now get a sneak peek into these holiday shoppers: Who are they? Where are they shopping? What are they buying? Check this out:

Blac fri

25 November 2014

Time’s running out… Get your entries in for the Festival of Media APAC Awards 2015

Foma

With less than two weeks to go until the entry window for the Festival of Media Asia-Pacific Awards 2015 closes, if you haven’t entered yet then what are you waiting for? It’s time to get scribbling because the entry deadline is Friday 5th December, 2014.

Not sure if your work is the right fit? Check out the entering categories. All campaigns must have run across the region between September 1, 2013 and October 31, 2014.

Need some tips to help with your entry? Here’s a few to keep in mind to engage the judges and stand out from the crowd:

1) Less is more, but tell a story

Keep in mind that the judges may have to read through many entries by the time they get to yours. Keep your language basic and avoid using jargon. Long words are not necessary to show you are clever! Present your information to the judges as though you are telling them a story. The beginning should set out your insight and objectives clearly. The middle should explain the strategy, followed by its execution and the end should reveal the results. Bring the campaign to life through descriptive language, good scenario setting, real people and quotes.

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24 November 2014

Content + Brand = Where the magic happens

Venn

“So you see, the story is not quite as you were told.” – Maleficent

Every day thousands upon thousands of new articles, slides, infographics, opinion pieces, engagement pieces, and micro-blogs are published by countless publications, corporations, startups and small businesses. The Huffington Post produces at least 1,200 pieces of content a day, and Forbes produces 400 (with 1,000 contributors). Although completely accurate counts are hard to come by, around 92,000 articles are published daily. That’s roughly 64 articles a minute!

Content has truly become the fuel by which the business of the Internet runs.

But simply posting new, unique content regularly on your site is not enough. Content, by itself, can’t lead an organization to success. There is simply too much of it available. Moreover, more posts doesn’t necessarily equate to creating more value for your readers. In fact, and more often than not, it proves to be less valuable in the long run.

Continue reading "Content + Brand = Where the magic happens" »

21 November 2014

TEDxAmsterdam unites the world in time with the ‘Human Clock’

Tedx1

TEDxAmsterdam is claiming a world first with the launch of interactive campaign the ‘Human Clock’. Created by Amsterdam-based creative agency WE ARE Pi, in collaboration with MediaMonks and 100%Halal, the interactive social experiment challenges humanity to celebrate our differences – whether that’s language, race, where you’re from or what you do – and the one thing we all share in common: time.

The Human Clock works by bringing together as many faces from across the globe as possible, as part of an ever-evolving digital clock. The Human Clock is an iterative open source experiment that builds as each new face (uploaded photo) is added online. The goal is to reach 24 hours’ worth of one-second faces – a unique montage of portraits from around the world.

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19 November 2014

Infographic: Social marketing trends for the festive season

The holiday shopping season is upon us (well actually, we could say it’s already well underway) so it comes as no surprise that digital marketers are already starting to plan how social media will factor into their marketing efforts over the next few weeks.

What are the biggest holiday social marketing trends this year? Thanks to Offerpop, and shared by CMO, you can find out by taking a look at this infographic – giving you an in-depth look at some of the top social marketing and commerce trends ahead for marketers as they enter the homestretch of 2014. 

Continue reading "Infographic: Social marketing trends for the festive season" »

17 November 2014

Top 5 trends in digital media for 2015

Venn

“May the odds be ever in your favour.” – The Hunger Games

Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both in Digital Media, the convergence of a brand’s website, social media, mobile marketing, games and apps. Smart publishers and marketers will anticipate industry changes and take advantage of new opportunities – before they become the standard.

Here are 5 trends you’ll see in Digital Media in 2015:

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14 November 2014

Holidays are coming: but the Coca-Cola truck is old news

The Sainsburys Christmas advert was unveiled last week but people are still reeling from John Lewis' festive instalment. The latest Christmas ad from John Lewis was an instant sensation; here Anton Dominique from London School of Marketing (LSM) looks at how the department store has made the festive season its own.

John lewis

Within hours of its release online last Thursday, millions watched John Lewis’ latest Christmas commercial and fell under the marketing spell cast by a CGI penguin.

In recent years, the retailer’s Christmas advert has been such an anticipated event in the UK that some argue it marks the new start of the festive season - a torch that in previous years has been held by soft drinks giant Coca-Cola.

But how have John Lewis come to dominate this hugely competitive time in advertising?

Continue reading "Holidays are coming: but the Coca-Cola truck is old news" »

12 November 2014

Technology is transforming experiences, but are brands keeping pace?

By now, everyone must have heard of Oculus Rift. For those who haven’t, I’m talking about the virtual reality headset for 3D gaming. It’s all the industry has been talking about over the last few months and we were lucky enough recently to receive a demo of the emerging technology in action. Aside from being an amazing experience, it clearly highlighted that today, more than ever, experiential needs to focus on using technology creatively.

Oculus

There are so many opportunities today to create amazing experiences with technology, whether that be through upcoming tech like Oculus or through what is becoming more established technology like Google Glass. Although these things may be a little more expensive for clients to incorporate into their campaigns, they are well worth going the extra mile for. Not the least because if you don’t get them into your creative vision now, your competitors will. And then your brand is going to look staid by comparison.

Continue reading "Technology is transforming experiences, but are brands keeping pace?" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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