OMD is dominating this year’s Festival of Media LatAm awards with 15 shortlisted entries, while Starcom MediaVest Group, Leo Burnett and Initiative are also flying high with seven shortlisted entries each.
IPG Mediabrands-owned Cubocc’s campaign ‘Hellmann’s WhatsCook’ was nominated four times making it the most shortlisted campaign this year. [Check out the case study here].
Interestingly for the first time ever, campaigns from Panama, Costa Rica, El Salvador, Honduras and Paraguay have all made the shortlist and the overall number of countries represented has increased by 15%, while the number of brands shortlisted has increased by 12% year on year.
Randy Ransom, SVP commercial LatAm at SABMiller, and chair of this year’s jury said: “The increase of companies, brands and countries represented on this year’s shortlist follows the gathering pace of media and advertising in Latin America.