Now I’m not the biggest football fan. But I’m a girl, so that’s a given. For men, I can only imagine that to have your name chanted by a packed stadium of adoring football fans is an experience that every guy can only dream of. That’s why when I came across this new campaign from Nivea Men, I thought it was definitely one to share!

By Mike Woods, Framestore

This is the best pop promo I've seen this year. Technically and aesthetically sublime.

Turns out that shoppers really do care about the demise of the high street but they still won't shop there. Check out this infographic from creative agency Live & Breathe for a snapshot into the views of UK consumers and whether there is a future for the highstreet.

Google is the world’s ‘most meaningful brand’ in the world, followed by Samsung, Microsoft, Nestlé and Sony, according to Havas Media Group’s 2013 Meaningful Brand Index (MBi). This year’s MBi also featured Ikea, Dove, Nike, Wal-Mart and Danone, rounding-out the top 10.

Check out the infographic below for the top findings:

Nearly 671 million people worldwide played a game online via a desktop PC or laptop in April 2013, 145 million of which were playing on a daily basis, according to the latest Comscore figures.

Asia-Pacific had the largest daily online gaming audience with an average of 47.9 million internet users accessing an online gaming site on a daily basis, followed by Europe (45.6 million), North America (30.3 million), Latin America (14.9 million) and the Middle East and Africa (6.2 million).

North America had the most avid online gamers, with each visitor spending an average of 107 minutes, followed by European gamers (97 minutes) and Latin America (67 minutes).

Online gamers is Asia-Pacific spent less time on sites per visitor at an average 47 minutes, while gamers in the Middle East and Africa spent an average 45 minutes.

By Mike Woods, Framestore

McDonalds' new spots are a stylistic headache that shouldn't really work, but they actually do. Makes me want a burger anyway.

“Sex. Clothes. Popularity. Is there a problem here?”

- Alicia Silverstone, Clueless

A commercial brand using content to bolster their bottom line is nothing new; it’s marketing. But as publishers and brands explore new revenue streams and better ways to connect to consumers, merging content and commerce is more attractive than ever, especially if the result is a seamless transaction. 

Beyond the screen, our mobile devices are reflections of ourselves. They are mirrors for who we are, what we care about, how we spend our time, who we want to be. These vivid reflections are based on the apps we download to the information we tap in and choose to share, serving as statements of our personalities that we carry around with us in our pockets.

Couple this with the fact that we interact with our handsets up to 80 times per day -- in concert with the “mirror” theory, this may be a statement of our growing vanity -- and it’s easy to see how advertisers are clamouring for our attention via m-commerce. We are addicted to our handsets, and brands are obsessed with getting their heads around how they can monetise our mobile behavior as a channel. As we’ve found from our own research, more than half of American adults now own a smartphone and one in four also owns a tablet. Consumers are using them in unexpected ways, revealing unique roles that mobile devices play in each of our lives.