Right Brain, Left Brain Blog

21 October 2016

Snapchat 101: What Brands Need to Know [Infographic]


What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?

Well, if you want to get some answers on all of the above then look no further than MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. Check it out below:

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14 October 2016

Could Yahoo’s new “smart” billboard transform OOH advertising?

Yahoo pic

Yahoo has filed a patent for a new type of “smart” digital billboard that could potentially transform the OOH industry by taking data collection via the medium to a whole new level.  

Remember that scene in Minority Report where Tom Cruise walks through the shopping centre and gets bombarded with advertising? It’s sort of like that, but maybe not quite to the same level…

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13 October 2016

Battle of the tech giants: Apple vs. Google [Infographic]

Google surpassed Apple as the world's most valuable company earlier this year - but although Apple now retains its title, it's worth noting how close they both are, despite the fact that Apple is significantly more profitable than Google.

The battle between the two tech giants is something that has caused much debate across the industry but thanks to the folks at Courier Tracks, here’s a handy infographic which illustrates comparative facts and figures of the two.

Apple v google main

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07 October 2016

Innovative Ad of the Week: Addict Aide 'Like My Addiction' (France)

Addict aide

Have you heard of Louise Delage? She's the unsuspecting 25-year old Parisian Instagram user who was recently revealed as the star of Addict Aide's new campaign.    

Louise Delage joined Instagram on August 1, 2016 and quickly accumulated nearly 65,000 followers in just over a month. Posting a range of photos of herself spending time with friends, eating out at restaurants and undertaking a range of social activities, but there was a twist... 

Of the some 150 posts that Delage shared via her Instagram account during this time, there was one thing that they all had in common: in every single photo, she was seen holding an alcoholic drink of some sort. 

The big reveal was made on September 22, when Delage made her last post to Instagram: a video clip revealing her to be the star of Addict Aide's 'Like My Addiction' campaign, by ad agency BETC, which aims to raise awareness of alcoholism among young people.  

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04 October 2016

Snapchat Stories vs Instagram Stories [Infographic]

Snap v insta pic

Instagram's recent introduction of 'Stories' sparked debate across the social media sphere – particularly as it so blatantly appeared to be copying a key feature of its rival 'new kid on block' (OK, not so new now!) - Snapchat. But of course, while there are obvious similarities, there are also a bunch of differences in terms of features, users & engagement, implications and brand usage. 

With more and more brands jumping on board with new opportunities across both social networks (eg. Instagram last week announced that it has more than doubled its advertiser base in six months – now with over 500,000), lucky for us the folks at One Productions have pulled together a nifty infographic that outlines the what's what of both 'Stories' features to help identify which might be a better fit for your brand objectives. Check it out below: 

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30 September 2016

Innovative Ad of the Week: Nissan 'Raise your game' (Europe)

Remember “Truckerball”? Or how Nissan created a new sport where footballers played on moving trucks and pick-ups. It was in 2015, and guess what? “Truckerball” is back! 

In this second season, a new duo has been introduced: a coach and his all-new NV300. Encompassing the same spirit – but with a spicy touch through his new charismatic character – the 'Raise your game' campaign includes a 60" film with a new take on last season's "Truckerball". 

The film's director Emil Möller said “So this new film’s challenge was to introduce a new comer: the coach and its NV300. To make them part of this crazy environment and have them push the game even further. Even crazier, more impressive and funnier!” 

The campaign includes a 360° communication plan developed in collaboration by Nissan Europe agencies TBWA\G1 Paris, DigitasLBi and OMD. It will roll out across TV, social, digital, print, OOH, CRM and retail in over 25 European countries. 

Check out the series of films below:

26 September 2016

Video Ad Trends: Marketers look to formats beyond pre-roll [Infographic]

As the UK online video advertising market continues to mature, advertisers and buyers are moving away from a focus on larger, traditional pre-roll video towards buying more strategic and varied video solutions, according to programmatic digital brand advertising company Collective’s 2016 UK Online Video Advertising Market Report

The annual report, which drew together the thoughts of over 100 key video buyers from across the top 30 media agencies, revealed that while Broadcaster Video On Demand (VOD) still takes the lion’s share of video advertising spend, clients are increasing their investment in display, YouTube, social channels and other more niche providers. 

“As advertisers take advantage of an increasing number of video solutions outside of the traditional pre-roll market, the responsibility for who buys online video has also changed,” said Simon Stone, Commercial Director, Collective. “Video budgets are increasingly being allocated from TV to digital teams. We have seen a shift in the market since launching both our native and YouTube video products in the last year. There has also been a huge increase in the number of display campaigns that include video assets.” 

For more insights into Collective's 2016 UK Online Video Advertising Market Report, check out the infographic below:

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23 September 2016

Innovative Ad of the Week: Benetton 'Clothes for Humans' (Global)


For the first time in the Italian clothing brand's history, United Colors of Benetton has this week unveiled a global campaign that will run across TV (Italy and India), cinema (Italy and Mexico) and digital media in Italy, India, Spain, France, Germany, Portugal, Greece and Mexico.  

The 'Clothes for Humans' philosophy focuses on understanding moments and emotions in peoples' lives and creating clothes that empower them to make the most of those moments. "Clothing plays an important role in shaping our emotions. Every morning when we choose what to wear, we are deciding on our personality for the rest of the day and how we will emotionally respond to the situations we face," read a statement from Benetton.  

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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