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27 February 2009

Big hitters to judge Festival of Media Awards

   



With more than 650 campaigns from 52 markets submitted to the Festival of Media Awards, the 28-strong jury is going to have its work cut out next week.
Jury members including Unilever's Laura Klauberg, Coca Cola's Maarten Albarda, VivaKi's Jack Klues and Carl Johnson from Anomaly will congregate in London on Monday and Tuesday to shortlist the contenders for the inaugural Festival of Media Awards, launched by C Squared in partnership with Adage.

The awards will have a strong emphasis on the ability of great ideas and strategies to deliver, with 40% of marks being awarded for results.

There will also be a people's choice award, hosted on the soon to be launched creamglobal.com.

   



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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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