network:
The Moon is not a medium
The Moon advertising story posted by Olivia Solon does pose an interesting moral question.
Let's assume for a moment that the project won't cost about a billion pounds, it won't take years to produce the image & that the robots won't break down; is the defacing of a Moon really morally acceptable ?
As a specialist in out-of-home innovation I have had the pleasure of negatively responding to requests to project images onto the Moon, to paint illegal murals on buildings, to fire bluetooth requests at people without even trying to make them aware in advance & to steal advertising space (i.e. flyposting) but the principle of 'drawing' on the surface of the Moon takes the social responsibility debate to a new level.
One might argue that this is only a great idea if your comms objectives are to make people hate you.
PS - Having said all of this I do love a bit of genuine graffiti art which I realise makes me a complete hypocrite
PPS - I would never actually do graffiti though
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