network:
The helpful gimp
Mobile network giffgaff is promoting its wares with a series of friendly gimps to help people with their shopping or giving directions.
As part of a strategy devised by Albion London, users will be encouraged to create videos using these outfits or objects and to put them online to help make the giffgaff network more famous. In return they could be in with a chance of winning up to £5,000 or receive free
Giffgaff, an online only business, is the first of its kind. It taps into existing online behaviour where people get involved by creating content, suggesting new ideas, and supporting each other with queries on forums or blogs. The more members get involved the greater the reward and they will receive payback in either cash, mobile credit, or as a donation to a charity or fundraising group.
Operating as an independent company, mobile virtual network operator giffgaff will deliver its hybrid pre-pay/post-pay service using the O2 network.
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