Right Brain, Left Brain Blog

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05 May 2010

Naked women and tools.


Here at Cream HQ we've been learning a lot about the intricacies of search engine optimisation. Yes, I know we're late to that party, and yes I now have a new found respect for people that actually understand such things. Even if they do need to get out more. 

Anyhow, if a blog post title like "Naked women and tools" doesn't pick me up a few readers, then nothing will. In the world of Google rankings, my search rating goes down if I neglect to make good on my promise, and talk about naked women and tools. 

This gives me the perfect excuse to share a strategy employed by lingerie firm Marisa in Italy. Building contractors often install small windows and viewing holes in site fences, allowing nosey folk to see what's taking shape behind. Normally, a quick peek rewards the viewer with the sight of piles of mud, bags of sand, and builders having a scratch. Only in Italy, would passers-by be treated to the sight of scantily clad women, larking about with tools and bits of wood, supposedly engaged in the construction of a new lingerie store. 

So in the interest of my Google search ranking, here are some naked women and tools. Italy really is another planet. This lot are probably all politicians. 

TAPUME - Marisa Lingerie from Lojas Marisa on Vimeo.


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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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