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05 May 2010

Zebra or newspaper? Which is the best medium?


Swedish newspaper Daagens Industri takes a swipe at elaborate social media campaigns with this fantastic spoof of a campaign to promote a new Japanese 4x4 car. Strorakers McCann was recruited to create a showreel of how the new "Zebra" car was promoted through a collaborative project which involved the car manufacturers clients and empoloyees in the establishment of a zoo near Stockholm.

A collage of clips and soundbits show how the campaign spread virally on the interweb, with zebra petting apps being created and people painting their horses to look like their wild counterparts.

The point that Daagens Industri is making is that it is "still the most effective way to reach your target audience". The result is a wonderfully viral video that perfectly parodies current social media trends.



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