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Augmented reality bling
Perhaps its for those potential clients that can't be trusted to hold the genuine article, but watchmaker Tissot has created an Augmented Reality application that allows potential clients check out what their wrist would look like with an expensive piece of bling on it.
Potential clients get sent a paper wristband that they can hold up to the webcam to see their future purchase. They can select from a range of specifications before deciding whether they want to fork out for one.
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