Right Brain, Left Brain Blog

« Be afraid. Be very afraid. | Main | Turns out Samsung have a sense of humour! »

28 July 2010

Love and horses. Too much fun.

   



You're going to need a powerful computer to make this work... but if you can, the rewards will be stupendous. The Japanese horse racing association have spent a small fortune on website that aims to help connect the younger generation with the excitement and thrills of horse racing.  

Leaving aside the whole "getting young people to gamble" thought for a moment, this is one of the most amazing sites I have been to in a long time. If you can navigate the Japanese (and it might take a while - but persevere if you can with trial and error), you can end up betting in a virtual horse race. 

This being Japan, this is of course, no ordinary horse race. As you can see from the screen grabs below, you can choose from a selection of peculiar animals, including a long "tandem" horse, built for two riders, a bull, a giraffe and my personal favourite, a horse with an Elvis-style hair-do. 

Double horse  Japanese giraffe  Elvis horse

From what I can work out, you place your bet, and they're off! Odd things happen during the race - which I managed to capture on video. My horse fell over and broke into several pieces early on, the jockey on the zebra got up and started dancing, and without spoiling the ending, some very strange things happened when the bull got excited. 

Visitors to the site might notice the curious tag at the bottom of the screen, "Love and Horse" which frankly was too good an opportunity to miss. 

If you're brave enough to click through, you're taken to the campaign site for the Japanese Horse Racing Association, which again, is aimed at getting teenagers interested in the sport of kings. 

Quite what the thinking was behind the four red dancing gimp figures is anybody's guess. But I think Royal Ascot is definitely missing a trick somewhere. 

Love and horse
 

   



Related Posts Plugin for WordPress, Blogger...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e888340133f29b2616970b

Listed below are links to weblogs that reference Love and horses. Too much fun. :

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking