network:
mp3 blogs kill print
They're stealing readers and stealing ad revenue - mp3 blogs have got the upper hand because at the end of the day you can't stream music off paper. After a valiant fight, US music magazine Paste has just gone under, despite having 200,000 subscribers.
This is, seemingly, a win for new media, but is a print-free world really the future? Which music magazine will go under next? Rolling Stone? SPIN? Buzzband Magazine? Gorilla Vs Bear Weekly Zine? It's a sad trend, but nostalgia aside, one that can provide advertisers with extremely efficient targeting, if used correctly.
The past:
The future:
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