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11 November 2010

Augmented reality shoe hunt

   



Screen shot 2010-11-09 at 6.18.22 PM

Fancy a new pair of shoes? This app from Airwalk was created to sell it's new line of sneakers. It was created by Airwalk to sell it's new line of shoes. To access the store, people had to go to a certain place in the city, where they would find the sneakers virtually floating in the air. From this invisible Pop-Up store users could chose a model, buy it and have it to delivered to their homes.

Screen shot 2010-11-09 at 6.18.13 PM

   



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科技創新帶來新的行銷運用!

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