Volkswagon's Fun Theory finds a winning idea
The innovative Volkswagon Fun Theory campaign was launched on the premise that "fun" action can change human behaviour, for the good of society.
The 'Speed Camera Lottery' by Kevin Richardson attempts to make people obey the speed limit by using a cash incentive. The money from speeding fines was put in the 'lottery pot' and then drivers who obeyed the limit were chosen at random and given a prize cheque.
In 3 days 24,857 cars passed the special camera. The average speed before the experiment was 32 km/h. The average speed during the experiment was 25 km/h which is speed reduction of 22%.