Facebook is dead
Much like the impending demise of print, radio and out-of-home it appears that Facebook is now on the ‘watch list’ as it has seen significant traffic declines in the US and Canada over the past month.
According to Inside Facebook, which tracks Facebook via the social networks advertising tool, the sites growth has slowed due to user decline in the US, Canada, UK, Norway and Russia.
In the US, at the start of May there were 155.2 million users and at the end this dropped to 149.4 million. Canada followed suit falling by 1.52 million users to 16.6 million. The UK, Norway and Russia all had losses around the 100,000 mark.
However, before we all start ringing the alarm bells Facebook is in fact still growing, just not at the same rate. In the month of May, the number of new users to the site was 11.8 million, compared to 13.9 million in April. The site has historically grown by 20 million a month and is nearing 700 million users worldwide.
It is too early to call Facebook’s decline in North America a trend and its ‘top 10 country gainers’ list reads like one that any brand or media owner would enzy: Mexico, Brazil, India, Indonesia and the Philippines.
While Facebook will not always be the darling of social media, we all know these things come in cycles and you can insert your MySpace reference here, the more interesting aspect we need to find out is who is leaving Facebook? And where are they going? Is it the early adopters who are always on the hunt for something new and have had their fill of poking people? Or a younger generation that have joined to see what all the fuss is about and don’t get it?
Identifying Facebook’s defectors is what matters most to the advertiser who clamour to be on the platform.
By no means is Facebook dead, but peaking? Perhaps.