Right Brain, Left Brain Blog

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32 posts from July 2011

29 July 2011

Cream Daily--1 in 10 internet users in India visit coupon sites

  • The BBC and Sky have secured a seven-year deal to share the Formula One (F1) live broadcasting rights in the UK from 2012 until 2018.

See also when Vodafone creates high profile sponsorship opportunity for local businesses. Click here to see full case study.

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28 July 2011

Cream Daily--US marketers embrace digital OOH

Ooh 
 

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25 July 2011

Digital media facilitate localization as well as globalization

In my book, The Global Brand, I highlighted contrasting trends towards globalization and localization and last year, I reported on one localization trend that is still going strong: the rise in the number of farmer’s markets.

At the time I could not substantiate the other localization trends, but news that teenagers are reviving local languages via social media suggests that this trend is also alive and well.

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Cream Daily--marketers struggle to integrate social media

Social_media_marketing 

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22 July 2011

Cream Daily, Match.com launches new campaign, strong performance for Microsoft

 

 

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Alcoholic beer arrives in Russia

Beer

Going abroad and laughing at the way foreigners do things is a common human trait. The British are always astonished at what other countries consider to be bacon, the thing that Americans call a biscuit isn't what the rest of the world calls a biscuit, and the entire western world is constantly bemused by what they will consider as food in China (pickled mashed potato anyone?).

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20 July 2011

Cream Daily--News International accused of deliberately blocking hacking investigation

  • FMCG giant Unilever has appointed Razorfish as the global digital agency of record for its Surf detergent and Dove haircare brands, following two separate pitches.

Here are a couple other fantastic campaigns by Razorfish:

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19 July 2011

“A horse! A horse! My kingdom for a horse!”

Stop horsing around and get a load of this... These paper-crafted horses popped up on the streets of London to promote a new upcoming band called ‘Dry the River’.

Dry the river horses 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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