In my book, The Global Brand, I highlighted contrasting trends towards globalization and localization and last year, I reported on one localization trend that is still going strong: the rise in the number of farmer’s markets.
At the time I could not substantiate the other localization trends, but news that teenagers are reviving local languages via social media suggests that this trend is also alive and well.
Going abroad and laughing at the way foreigners do things is a common human trait. The British are always astonished at what other countries consider to be bacon, the thing that Americans call a biscuit isn't what the rest of the world calls a biscuit, and the entire western world is constantly bemused by what they will consider as food in China (pickled mashed potato anyone?).
Here are a couple other fantastic campaigns by Razorfish:
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