Hyundai ad banned in Netherlands - A PR stunt?
In a move that reeks of a PR stunt, a recent TV spot for Hyundai has been 'banned' from terrestrial TV broadcast in the Netherlands. Online audiences are obviously made of stronger stuff however, as the ad has been allowed to be circulated online.
Quite what all the fuss is about I'm not sure, but as with the recent Jersey Shore and Abercrombie & Fitch story, there is an air of PR orchestration in the background of this one.
As a stunt, it's too soon to gauge whether of not it has been successful - but I can't help feeling that a whole lot more could have been made of the interesting, if slightly strange, product innovation at the heart of the campaign.