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26 September 2011

Cream Daily: Google partners with CBS Outdoor for UK trials


Sony, French Connection, L’Oréal, Garnier and Samsung have collaborated with Google and CBS Outdoor UK to trial an initiative combining outdoor ads with online content through the mobile service Google Goggles. As part of the experiment, Google and CBS Outdoor UK will enable Goggles’ recognition on many out-of-home ads running on the CBS Outdoor network. Read the full story here.

Google cbs

In other news, Corona Extra and MTV have partnered for an underwater gig as part of the 'extraordinary experiences' campaign that the bottled lager brand has been running on Facebook. Read more here.

P&G unveils new social and environmental commitments at Clinton Global Initiative. Procter & Gamble has made three new commitments to improve the lives of millions of families across the globe, as revealed at this year’s Clinton Global Initiative. Discover more here.


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Good to see that Google are getting involved in the outdoor world by partnering up with CBS Outdoor. I hope that this turns out successful.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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