Cream Daily: Google partners with CBS Outdoor for UK trials
Sony, French Connection, L’Oréal, Garnier and Samsung have collaborated with Google and CBS Outdoor UK to trial an initiative combining outdoor ads with online content through the mobile service Google Goggles. As part of the experiment, Google and CBS Outdoor UK will enable Goggles’ recognition on many out-of-home ads running on the CBS Outdoor network. Read the full story here.
P&G unveils new social and environmental commitments at Clinton Global Initiative. Procter & Gamble has made three new commitments to improve the lives of millions of families across the globe, as revealed at this year’s Clinton Global Initiative. Discover more here.