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08 September 2011

Cream Daily--Philips launches new global campaign


Philips has partnered with the Grammy Award-winning Dutch Metropole Orchestra for the latest execution of its ‘Obsessed with Sound’ campaign.


Music is a great channel for brands to tap into their audience. Check out some examples of some that have done this brilliantly.

In a move that unites the idea of branded content with the attraction of music, Coca-Cola in the Netherlands launched a campaign to engage teens that would fulfil Coke's mission to create 'moments of optimism and happiness.' See video here.

To promote the third Orange RockCorps --a social enterprise that inspires people to get involved with their own communities using music-- in France, a guerrilla musical performance was staged in the centre of Paris. A group of percussion musicians masquerading as builders and scaffolders treated a lunchtime crowd to an impromptu performance. Check out the video here, makes you want to dance?

Don't miss the multiple award winning campaign in Norway where a social strategy pushes music and concert sales. Check out Hjerteknuser!

In other news:

  • Despite the increasing adoption of digital media into the lifestyles of Europe’s business elite, it isn’t at the expense of traditional media, according to the latest BE:Europe 2011 results.
  • One in five smartphone owners aged 18 and older will redeem a mobile coupon this year according to the Mobile Coupons: Offers and Deals Light Up the Last Mile report.
  • TNS Omnibus has introduced ChatterBus, a new online discussion tool that provides access to online consumer groups.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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