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Cream Daily: EA pushes Battlefield 3 launch with OOH takeover
EA Games has launched a complete out-of-home (OOH) interactive takeover of London’s Waterloo train station for the launch of Battlefield 3.
And now for some examples of digital out-of-home campaigns:
How did the Canadian Tourism Commission lure Americans to book a Canadian holiday? By installing a series of digital storescapes that harness the power of Twitter to display what's currently being talked about and photographed in Canada to inspire Americans to book a Canadian holiday. Check out the video here.
Ever bored at bus stops? Try ski jumping! Samsung teamed up with JCDecaux to create an interactive outdoor campaign using bus shelters fitted with a touchscreen. Check out the full case study and video here.
In other news:
X Factor viewers in the US will be able to vote for contestants via Twitter thanks to a new partnership between the social media platform and the reality TV show.
More than 30 million US consumers accessed mobile banking information from their mobile phone by the end of Q2 2011 in June, representing 13.9% of all mobile users, according to Comscore.
Japanese sportswear brand Asics has put its estimated $79.8m global advertising account out for review.
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