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24 October 2011

Cream Daily: Indonesian Hip-hop band continues Intel’s global campaign


Intel has again collaborated with Amsterdam Worldwide for the fourth video instalment of its ‘Visual Life’ campaign.


There are hundreds of examples of brands pairing with recording artists or live events in an attempt to engage with its audience, but Cream has in store some campaigns using music in innovative ways:

Coke-walls-still3_0Coke takes a risk on new music talent  and launches a campaign to engage teens to fulfil Coke's mission to create 'moments of optimism and happiness.' Check out the video here!



Curious about how to learn more about incorporating gaming into your marketing mix? Quick, you might just get a spot at Extra Life!

  • Hyundai, official sponsors of the 2011 MTV EMA’s, has revealed the first details of its partnership activities with two ‘money-can’t-buy’ prizes.




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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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