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19 October 2011

Cream world tour presents Malaysia: Carlsberg, Coca-Cola, and Shell


Welcome back to the Cream world tour. After last week's stop in Argentina, this week we are taking you to Malaysia in honour of the Festival of Media Asia taking place in Singapore this November.


Carlsberg Christmas Tree: In an attempt to reach a tech savvy audience and drive beer fans at Christmas time, Carlsberg devised a Facebook application called The Carlsberg Christmas Tree.


Cocacola_freeyourselfFree yourself with a song: When Coca-Cola's popularity waned among the Malaysian youth, the brand found a way to tap into the youth movement with a music-driven strategy that achieves significant sales results


Shell helix - performance you can see_02Performance you can see: Shell educates consumers about the importance of healthy engine maintenance by placing of life-sized transparent motor engines in shopping malls around the country so that consumers could see exactly what was going on under the hoods of their cars.


Looking for more case studies in Malaysia, hit the Cream advanced search option for more.

Come back next week for the Cream world tour to China! See you then...


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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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