Cream world tour presents Malaysia: Carlsberg, Coca-Cola, and Shell
Carlsberg Christmas Tree: In an attempt to reach a tech savvy audience and drive beer fans at Christmas time, Carlsberg devised a Facebook application called The Carlsberg Christmas Tree.
Free yourself with a song: When Coca-Cola's popularity waned among the Malaysian youth, the brand found a way to tap into the youth movement with a music-driven strategy that achieves significant sales results
Performance you can see: Shell educates consumers about the importance of healthy engine maintenance by placing of life-sized transparent motor engines in shopping malls around the country so that consumers could see exactly what was going on under the hoods of their cars.
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Come back next week for the Cream world tour to China! See you then...