The 
network:
« September 2011 | Main | November 2011 »
Welcome back to the Cream world tour! On 13-15 November in Singapore, the Festival of Media Asia will debut. China is clearly on everyone's minds at the moment, so we thought it would be appropriate to take everyone here.
Continue reading "Cream world tour presents China: Johnnie Walker, Levi's, and Clear" »
Barbie manufacturer Mattel has bought children’s media group Hit Entertainment, which owns Thomas the Tank Engine, for $680m from Apax Partners.
Continue reading "Cream Daily: Mattel completes $680m Hit Entertainment acquisition" »
The role of Twitter and social media in the political upheavals in the Middle East have been well documented. While it is important not to get carried away - its worth remembering that it isn't Twitter that brought down governments, it is the messages and those posting them that effect political change.
News channel France 24 has, perhaps somewhat provocatively, placed characters like Gaddafi and Mubarak on a series of advertisments that echo the artwork for Alfred Hitchcock's 1963 horror film, The Birds.
Continue reading "France 24 and the tweets that topple governments" »
Despite the ridicule and judgement that will no doubt follow as a result, this article will out me as a (slightly more than) casual listener of The Archers. For Cream’s international readers, The Archers is the world’s longest running drama serial broadcast on BBC Radio 4. It tells the tale of ‘everyday rural folk’ and it makes a pleasant 15 minute diversion on one’s lunch break each day.
Continue reading "Why Tom Archer is getting his video strategy wrong" »
Intel has again collaborated with Amsterdam Worldwide for the fourth video instalment of its ‘Visual Life’ campaign.
Continue reading "Cream Daily: Indonesian Hip-hop band continues Intel’s global campaign" »
Philips has teamed with Tribal DDB Amsterdam for a three-year multi million pound global campaign that covers TV, print, digital and out-of-home.
Continue reading "Cream Daily: Philips campaign to brighten up lighting products" »
Yogi Bear stars in the Muller ad. Watch the full clip here.
I never thought that when I ranted about the rubbish new Müller ad it would generate such debate, or more accurately disagreement. Still at least I know how it feels to be Liz Jones at the Daily Mail. I have in fact received so much correspondence about the matter that I’m going to claim editor’s prerogative and argue my case further in another article.
Continue reading "Why the Müller ad is rubbish: The debate continues" »
Two out of three consumers are influenced by social media advertising according to research by NM Incite.
Continue reading "Cream Daily: Social media ads resonate with consumers" »
© C Squared Holdings Ltd.
115 Southwark Bridge Rd,
London, SE1 0AX.
Registered Number: 5272863
VAT REG NO: GB127 6174 12
Made with Fantastic Thinking
