Cream Daily: Hyundai recruits celebrities for global campaign

Hyundai has teamed up with Microsoft Advertising for the launch of its latest global, interactive, multi-screen campaign, ‘New Thinker’s Index’.

Check out Chevrolet's fun campaign relaying the antics of two Japanese corporate spies sent from Toyota to the Middle East charged with uncovering the secrets behind the new Chevrolet. Check out the full campaign!

In other news:

Beiersdorf has partnered with marketing communications agency Draftfcb, to launch its new fully integrated worldwide campaign for Nivea Repair & Care products.

Android is the dominant operating system among US mobile smartphone subscribers with 43% of the market.

Posted by Cream Editorial at 16:15:18 in Left Brain: knowledge, trends, deals, News

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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04 November 2011