Cream Daily: South Africa’s Wonderbag heading to the UK
South African brand Wonderbag has teamed with marketing agency United to handle its UK marketing in 2012.
Wonderbag is a heat retention cooker which requires no energy and was invented to help poverty affected communities save on the cost of fuel. One Wonderbag saves up to 76% of cooking energy and has saved 50,000 carbon tonnes in the past five years.
When trying to communicate information about the environment to consumers, it often pays to relate big picture ideas to every day relevant situations. Carbon footprints have become the new yard-stick by which we measure our impact on the planet. In May 2010, restaurant chain, Otarian, managed to encourage diners to go veggie with a carbon footprint education. Check out the full case study here.
Daimler will bring production of its super-luxury Maybach brand to a halt by 2013 as it focuses on developing Mercedes vehicles to step up its competition in the market.
Eleven food and drink brands have pledged to remove unhealthy product promotions via TV, print and online platforms as part of a European Union (EU) pledge.