Cream Daily: US advertisers embrace gaming
Around $1bn will be spent on gaming ads in the US this year due to the broadening demographic of casual gamers.
For a great example of an innovative way of incorporating gaming into a campaign, check out this Lego campaign, in which the brand imaginatively incorporates games into banner ads.
Asia Pacific Breweries’ (APB) Tiger Beer has released its latest campaign, created by Young & Rubicam (Y&R).
We have a couple of Tiger's campaigns on Cream. Check out last year's fully integrated country-wide Year of the Tiger campaign, in which Tiger embraced the Chinese New Year and educated consumers about the historic brand.
In other news:
LG has partnered with the video ad platform and network YuMe to add advertising capabilities to its internet-connected TVs.