Cream world tour presents Sweden: Nationella Hivradet, Kalles, Marabou
Jump on board to our next stop on the Cream tour. Today, we are checking out Sweden.
The following case studies are just a few of the many fantastic digital campaigns we've seen from Sweden:
A Good Egg: While Kalles Kaviar is a favourite in Sweden, the interactive potential for this sandwich spread is admittedly fairly limited. Instead, the brand cleverly chose to focus on the traditionally Swedish sandwich partner, the egg, and thus developed a mobile solution to the perfect boiled egg.
Chocography: To engage its fans, Marabou milk chocolate created an unofficial chocolate language that quickly spread throughout the country.
The Shag Tree: How many people have you really slept with? When it became clear that Swedish youths were developing dangerous attitudes towards sex and HIV, the HIV Council developed a Facebook application showing people how many people they had statistically and potentially had sex with.