Rene Rechtman, chief executive of GoViral and AOL Advertising, has condemned the lack of creativity in online ad formats and criticised the industry for a lack of innovation in its business model.
In his presentation at yesterday's Video Advertising Summit ‘The New Online Business Model’ Rechtman outlined the future of video advertising as relying on branded entertainment. Rechtman said few brands had grasped a strong video strategy -- one of the few he mentioned is Red Bull.
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South African brand Wonderbag has teamed with marketing agency United to handle its UK marketing in 2012.
Wonderbag is a heat retention cooker which requires no energy and was invented to help poverty affected communities save on the cost of fuel. One Wonderbag saves up to 76% of cooking energy and has saved 50,000 carbon tonnes in the past five years.
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Customers of Starbucks in the UK will soon be able to pay for coffee via their iPhone or iPods as the chain has become increasingly frustrated by the rate of near field communications (NFC) developments.
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A series of billboards advertising Wódka vodka in New York has been condemmed by the US Anti-Defamation League as anti-Semitic.
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The airline industry and Twitter were never going to get along. As a method of getting about, air travel is dependent on so many variables that delays, cancellations and missed flights are going to be inevitable. Frequent flyers are used to all manner of disruptions called by fog, mechanical failure, ice on the runway and refuelling delays – and this assuming that the air traffic control staff aren’t on strike in one of the countries you have to fly over in order to reach your destination.
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Samsung takes a sly swipe at the stereotypical Apple devotee in its latest piece of online video that promotes the Galaxy series of smartphones.
The genius clip mocks that particular type of Apple-vangelist that takes delight in camping outside stores for hours in advance of the release of a new handset. It also pokes gentle fun at the snobbery inherent in those Apple fans who like to adopt a superior tone when surrounded by mere mortal technology. Its about time someone burst the bubble of those individuals who insist on defining their identity through their phone. My next phone is definitely a Samsung.
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