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Cream Daily: Diet Coke pan-Euro ad account up for grabs
Coca-Cola has called a review of Diet Coke’s pan-European advertising account which is estimated to be worth $62m.
Earlier this year Cream sat down with Coca-Cola’s senior vice-president, integrated marketing communications and capabilities, Wendy Clark, who spoke about Coke’s ambitions to put content at the core of its strategy via its ‘liquid and linked’ philosophy.
MORE FROM COCA-COLA:
Michael Donnelly on stage at The Festival of Media Global 2011
Branded music video | Coca-Cola, Amsterdam (case study)
Coke Zero Island|Coca-Cola, Israel (case study)
In other news:
US pop band Hanson is to launch its own brand of beer, ‘Mmmhop’, playing on the success of their 1997 number one hit Mmmbop.
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