Cream Daily: Diet Coke pan-Euro ad account up for grabs
Coca-Cola has called a review of Diet Coke’s pan-European advertising account which is estimated to be worth $62m.
Earlier this year Cream sat down with Coca-Cola’s senior vice-president, integrated marketing communications and capabilities, Wendy Clark, who spoke about Coke’s ambitions to put content at the core of its strategy via its ‘liquid and linked’ philosophy.
In other news:
US pop band Hanson is to launch its own brand of beer, ‘Mmmhop’, playing on the success of their 1997 number one hit Mmmbop.