Agency IP robots

26 January 2012

Tokyo-based agency Party, who were responsible for the interactive painted billboard/website project for Toyota last year, has created a brilliant music video for Japanese electronica band Androp. Obviously, as this is Japan, the robots are cool, cute and incredibly desirable.

The film is a triumph of sound-activated robotics, and in an unusual twist on the 'product placement in music video' business model, a limited number of robots were placed on eBay (yours for a cool $5,000). Depending on its success, Party plan to release more robots for sale with some planned for general sale.

See Party's work for Toyota on Cream.

Posted by Mark St Andrew at 17:38:10 in Art, Right Brain: creativity, innovation, ideas, Video

Technorati Tags: Androp, Party

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