Right Brain, Left Brain Blog

« YouTube in pictures | Main | Campaign of the week: IKEA »

26 January 2012

Agency IP robots

   



Tokyo-based agency Party, who were responsible for the interactive painted billboard/website project for Toyota last year, has created a brilliant music video for Japanese electronica band Androp. Obviously, as this is Japan, the robots are cool, cute and incredibly desirable. 

 

Making-Of androp

The film is a triumph of sound-activated robotics, and in an unusual twist on the 'product placement in music video' business model, a limited number of robots were placed on eBay (yours for a cool $5,000). Depending on its success, Party plan to release more robots for sale with some planned for general sale.

See Party's work for Toyota on Cream. 

Cream-benifits-468x68-Get-creative

   



Related Posts Plugin for WordPress, Blogger...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e888340163002a3320970d

Listed below are links to weblogs that reference Agency IP robots:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking