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BETC Euro RSCG reportedly have a new logo. Now I quite like BETC's work, its recent 'Pronounce responsibly' campaign for Cockburn's port is really good. I could even live with the constant Boris-bashing that dominates the company blog. But the new logo is a bit rubbish. The Wifi bee is cute, but the logo typeface, to me at least, says more 'provincial 1970s high street' than '21st century advertising agency'.
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