Lego's (unauthorised) space mission
A recent video gathering a lot of attention on YouTube tracks what could be the first journey into space by a Lego man. This isn't an official mission by Lego, but a more amateur effort by a team in Canada. Full footage of the trip and its preparation will be released soon, but for now you can enjoy this astonishing trailer.
A few brands have ventured into space, or at least the fringes of it, for the occasional marketing stunt. Adrenaline junkie Felix Baumgartner threw himself out of a plane at the outer reaches of Earth's atmosphere for Red Bull and Sappuro in Japan sold a limited edition beer brewed from barley grown in space. Toshiba decided to launch a collection of chairs into space, which probably made more sense at the time - but nevertheless made for some striking visuals.