The thrill of OOH
Regular readers of the Cream blog will know that I have a soft spot for out-of-home media. It offers size and spectacle that other channels can only dream of. It turns out some billboard sites can also be turned into fairground rides, as demonstrated in the Czech Republic.
Take note please CBS, Clear Channel and JC Decaux - I look forward to rides like this appearing on London roundabouts ready for the Olympics. This is just the thing to brighten up Hyde Park Corner or the Hanger Lane gyratory.