Unveiling the BRAVES, by Noma Bar
Superheroes, like science fiction, are now acceptable to like in public. This trend can be attributed to a number of events: the cult series Heroes, the popularity of the DVD box-set that helped cult TV go mainstream and the new maturity of superhero representations on the big screen. The corny comic-book adaptations of the 1980s are now cult cinema curios compared to the superhero films that will hit screens in 2012; Christopher Reeve's square-jawed Superman would get a proper kicking from Christian Bale's Dark Knight. Confirmation of the hero concept as trend, if any were needed, arrives in form of the new Lego Superhero series that hits shops soon.
When we were working on the branding concept for the BRAVES, superheroes became part of the imagery very early on. An award that celebrated the heroes of video, needed to have some heroic figures to represent them. Eventually, the perfect amount of caffeine and lively discussion created a brief for the characters who would become The BRAVES, and this brief was brought to life by the brilliant artist, Noma Bar.
Bar is famous for his deceptively complex graphic illustrations. Using blocks of colour and simple shapes, the man is a master of negative space and efficient graphic style. In short, he's a bit of a genius, and it's a bit of a coup for the BRAVES that he agreed to produce our characters.
Introducing: TEAM BRAVES
Smart and strategic, Campaign BRAVE has a plan and is in control. A master of innovation and insight, his mission is to promote the best use of video in advertising campaigns. The Campaign BRAVES category promotes the best in video campaign innovation and creative planning.
Content BRAVE is an artist, always looking to capture that moving image and experiment with new techniques and aesthetics. The Content BRAVES celebrate the art in video and specifically reward the role of branded video content where there brand has been involved from the outset.
Nobody knows where he came from. With tools for platforms, players, analytics and distribution, strong, silent Technical BRAVE is essential to the video ecosystem. His best work often goes unnoticed, so the Technical BRAVES are designed to recognise the best technical contributions and innovations to the video landscape.