Pinterest + Insulin = Pinsulin
In a clever play on words, the Mizbala Group and Publicis Isreal have created a campaign using Pinterest to raise awareness of Juvenile Diabetes. The campaign explains that thousands of juvenile diabetes patients "pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, the 'Pinsulin' (Pinterest + Insulin) Campaign, encourages people to repin their message on Pinterest.
Visit http://pinsulin.com/ for more info.