Festival of Media LatAm winners announced
This week the 3rd Festival of Media LatAm was held in Miami, the only media conference and awards ceremony dedicated to all the 23 markets in Latin America recognising talent and creativity across the region.
This year’s theme Is Latin America fit to compete? addressed the challenges faced by the region if it continues to grow and compete with global brands.
Social media was a key feature in many of the winning campaigns. Movistar, Nike and Copa Airlines all created a specific Facebook app to accompany the campaigns. The use of technology was also prominent with C&A displaying Facebook likes in store on special hangers and Hewlett Packard promoting the use of its new e-print technology.
The judges this year felt that many of the campaigns showed real passion and emotion and were particularly impressed with Z+’s work on the Einstein Blood Bank campaign to increase blood donations from the young, commenting that it was incredibly brave.
OMD took home three awards on the night including the FOMLA ‘Agency of the Year’ Award. The agency also received the ‘Public Service’ award for ‘Remangate’, its work on the ‘Fundación Arcángeles’ campaign and the ‘Best Communications Strategy’ award for Dominican Republican department store La Sirena’s ‘Fashion for Less’.
Renault was recognised as ‘Advertiser of the Year’ and two of their campaigns came top. MPG worked on both Renault’s winning campaigns: ‘Trail Duster’ awarded ‘Best Entertainment Platform’ award and ‘No More Mistakes’ winning the ‘Effectiveness Award’.
The well deserving winners were...