Social media was a key feature in many of the winning campaigns. Movistar, Nike and Copa Airlines all created a specific Facebook app to accompany the campaigns. The use of technology was also prominent with C&A displaying Facebook likes in store on special hangers and Hewlett Packard promoting the use of its new e-print technology.

The judges this year felt that many of the campaigns showed real passion and emotion and were particularly impressed with Z+’s work on the Einstein Blood Bank campaign to increase blood donations from the young, commenting that it was incredibly brave.

OMD took home three awards on the night including the FOMLA ‘Agency of the Year’ Award. The agency also received the ‘Public Service’ award for ‘Remangate’, its work on the ‘Fundación Arcángeles’ campaign and the ‘Best Communications Strategy’ award for Dominican Republican department store La Sirena’s ‘Fashion for Less’.

Renault was recognised as ‘Advertiser of the Year’ and two of their campaigns came top. MPG worked on both Renault’s winning campaigns: ‘Trail Duster’ awarded ‘Best Entertainment Platform’ award and ‘No More Mistakes’ winning the ‘Effectiveness Award’.

The well deserving winners were...

Best Communications Strategy- La Sirena Fashion for less

Best Digitally Integrated Campaign- Movistar Goal per goal

Best Engagement Strategy- C&A Fashion like

 Best Entertainment Platform- Renault The trail duster

Best Event/Experiential Campaign- Einstien Hospital Einstein Blood Bank

Best Targeted Campaign- Nike Nosotras corremos

Best Use of Content- Ciel The castaway diary

Best Use of Emerging Technology -Hewlett Packard Heating up with HP

Best Social Media Campaign- Copa Airlines Pasaporte America

Creative use of Media Award- EL Bocon Empty pages

The Effectiveness Award- Renault No more mistakes

The Public Service Award- Arcangeles Remangate