Right Brain, Left Brain Blog

« August 2012 | Main | October 2012 »

4 posts from September 2012

27 September 2012

Benetton: provocative or socially engaging?

The Italian Fashion brand Benetton has always made waves around the world for its provocative and shocking advertising campaigns. Its most well known campaigns include ‘Food for Life’, ‘La Pieta’ and the UNHATE campaign. However, Benetton claims to be changing tact and wants the brand to become more socially engaging, rather than shocking.

Benetton’s new campaign, called ‘Unemployee of the Year’, raises the issue of youth unemployment. It consists of a short film, a printed ad and a contest for young people to present a project in support of local communities, and the winning entries will receive funding from Benetton.

 

Unemployee_of_the_year_01-640x452

Continue reading "Benetton: provocative or socially engaging? " »

26 September 2012

Festival of Media LatAm winners announced

This week the 3rd Festival of Media LatAm was held in Miami, the only media conference and awards ceremony dedicated to all the 23 markets in Latin America recognising talent and creativity across the region.

This year’s theme Is Latin America fit to compete? addressed the challenges faced by the region if it continues to grow and compete with global brands.

Continue reading "Festival of Media LatAm winners announced" »

20 September 2012

The success of Paralympic advertising

By Matt Hebden

Summer 2012 is now over.  London 2012 over, and the Olympic and Paralympic Games have been officially handed over to Rio De Janeiro.

 With BBC being the official broadcaster of the Olympic Games and Channel 4 hosting the Paralympics, I couldn’t help but notice how both channels created some fantastic Olympic and Paralympic adverts.  These were spectacular pieces of London 2012 branding that not only showcased a range of Olympic and Paralympic sports; they were showcases of the UK creative industries. 

 

Continue reading "The success of Paralympic advertising " »

19 September 2012

The winners of the M&M Global Awards

Last week saw the 23rd annual M&M Global Awards take place at London’s Grosvenor House Hotel and the best of media and marketing were there in their hundreds to celebrate the best campaigns of the year. The M&M Global Awards are the only awards recognising and rewarding the creativity and effectiveness of cross border advertising campaigns for global brands.

M&m awards

Continue reading "The winners of the M&M Global Awards " »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking