‘Traditional marketing channels are
dead’. This is the cry that we hear repeatedly from digital evangelists, who
tell us that our more established channels of communication are being swallowed
by online media platforms, sidelined into becoming one small, insignificant
part of an overall mix that has digital at its heart.
After the economic collapse in Iceland, tourism replaced banking
as the most important industry for the country. But then the Eyjafjallajokull volcano erupted in April 2010, and tourism to
Iceland plummeted; The country, the
size of Kentucky with a population of only 318,000, needed to turn the
tide of negative opinion quickly and sparingly in time for the summer season.
knowledge that high profile brands support charities. The big guns (think
McDonalds, P&G, Coca Cola) support a number of different charities and
implement various different projects to contribute to struggling causes. Some
smaller brands often choose to work with one specific charity that is
representative of their own voice, or one that is relevant to their product
A lady’s ‘time of the month’ is quite the taboo subject and for men in particular, a topic that should be avoided at all costs when they are around.
Richard Neill is an exception.
Richard Neill became an overnight viral sensation when he decided to take to Facebook to vent his anger towards Bodyform for using the slogan ‘Have a Happy Period’ in its advertising. That one post has racked up more than 86,743 likes and more than 3,735 comments. And it’s absolutely hilarious:
Red Bull’s latest media stunt has gone all
the way to the edge of space and broken three world records, as well as being
the ultimate advert for Red Bull.
On October 14 2012 Felix Baumgartner became
the first skydiver to go faster than the speed of sound, reaching a maximum
velocity of 83.9mph (1,343km/h). Baumgartner has already broken several world
records for base jumping and is a licensed gas balloon and helicopter pilot.
But his latest mission saw the Austrian transcend limits that have been in
place for 50 years.
This week's clip is a new pop promo for Flying Lotus. Director Cyriak is a cult hero in the Framestore office and his DIY animation approach leaves literally no space left on a screen. An underground star in the marking.
International’s move to automate the process of transferring ads from print to
digital is moving in the right direction as publishers seek to monetise digital
and mobile platforms, Mark Inskip
wonders whether it goes far enough.
News International’s recent announcement of its plans to roll out
a new advertising model – which it describes as "a pioneering approach …
that breaks down traditional barriers between print and digital" –
certainly shows that it is taking its mobile platforms seriously.
Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.