Is Red Bull's Stratos mission the greatest marketing stunt ever?
Red Bull’s latest media stunt has gone all the way to the edge of space and broken three world records, as well as being the ultimate advert for Red Bull.
On October 14 2012 Felix Baumgartner became the first skydiver to go faster than the speed of sound, reaching a maximum velocity of 83.9mph (1,343km/h). Baumgartner has already broken several world records for base jumping and is a licensed gas balloon and helicopter pilot. But his latest mission saw the Austrian transcend limits that have been in place for 50 years.
Baumgartner broke the record for the highest ever freefall when he jumped out of the balloon at 128,100ft (24 miles) above New Mexico, taking just under 10 minutes for him to descend.
Entitled Red Bull Stratos, this mission is one of the greatest marketing stunts of all time and reinforces the brand’s slogan, ‘Red Bull gives you wings’, perfectly. At the same time Red Bull has gained tens of millions of dollars of global exposure, and surely Red Bull Stratos will continue to be talked about and passed along socially for a very long time.
Red Bull’s YouTube live stream of the event had eight million concurrent views, which is probably another world record. That’s more concurrent views than any Presidential campaign and the Olympics.
To find out more about this record breaking mission check out the full case study on Cream.