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10 posts from December 2012

20 December 2012

The Top 10 Media Campaigns of 2012

The Top 10 Media Campaigns of 2012
By Cream Editorial

2012 is coming to a close and we’ve been selecting our favourite media campaigns from the past year. Cream scours the globe for the most innovative marcomms, but who has best engaged technology to maximise campaign impact, who has challenged media norms and which campaigns did the extraordinary? Here is our pick of the best campaigns of 2012:
1. Coca Cola/Google: Coke Hill Top Re-Imagined, Grow Interactive (Global) – multi award-winning twist on digital advertising
2. Mokesh: Danger Dog Poop, MediaCom (Israel) – simple but effective campaign impacting parliament to tackle major social issue
3. Paramount Pictures: The Dictator, MEC (UK) – best example of contribution by a media owner
4. Old Spice: Muscle Music, B-Reel and W+K (Global) – we couldn’t resist this viral video extending our fascination with Old Spice
5. Tim Hortons: Roll up the Rim, Henderson Bas-Kohn (Canada) – competition tactic just gets better with digital edge
6. Xerox: A World Made Simpler, Young & Rubicam (US) – beautiful, fascinating, heart-warming
7. Mercedes-Benz: Invisible Car, Jung Von Matt (Germany) – beat that Bond. Fab OOH
8. Ikea: Catalogue, 303Lowe (Australia) – turning retail discount promotion on its head
9. Emart: Sunny Sale, Cheil Worldwide (Korea) – perfectly targeted POS puts a spin on QR codes
10. Volkswagen: Bluemotion Label, Ogilvy Cape Town (South Africa) – experiential piece doing good for the environment

Looking forward to what 2013 has in store!

19 December 2012

When Christmas gets experiential

By Claire Hutchings, iD Experiential

This Christmas has seen a whole host of brands trying something a bit different to interact with their consumers, in the hope of building longer term relationships with them. Much has already been discussed about this years (eagerly awaited) John Lewis festive offering. This was of course amplified by the success of their 2011 Xmas campaign which won a whole host of awards.

Continue reading "When Christmas gets experiential" »

18 December 2012

Innovations in out of home in 2013

By Simon Orpin, Getmemedia.com

When we talk about how digital marketing channels have evolved in recent years, often we refer to the take off of social media, the advent of mobile and the general implications that the Internet has had on marketing innovation. But there is another sector – one I feel that is slightly overlooked – that has benefitted hugely from the technological advancements that digital has to offer. Out of home media has undergone something of a digital revolution of late – and I’m talking far beyond the digital six sheets that now frequently grace our west-end underground stations.

Continue reading "Innovations in out of home in 2013" »

17 December 2012

What digital marketers can learn from President Obama

By Leah Anathan, Emailvision 

If you’re working in digital marketing and you didn’t see two of the most recent reports from Joshua Green, a senior national correspondent for Bloomberg Businessweek, then it’s time for you to take a coffee break and go read them. Don’t worry; it will only take a few minutes out of your typically chaotic day. In his investigation, Mr Green discovered a digital petri dish with some powerful evidence that every online marketer should see. It’s the science behind winning campaigns. This campaign just happened to be the 2012 US election for President.

Continue reading "What digital marketers can learn from President Obama" »

13 December 2012

The top 10 UK Twitter campaigns list is out!

By Cream Editorial

Twitter has compiled a top-10 list of the best promoted product campaigns by brands on the platform this year, based on a combination of data including total engagements, reach and impressions.

The Top 10 UK Twitter Campaigns list is here:

Continue reading "The top 10 UK Twitter campaigns list is out!" »

11 December 2012

Is the John Lewis effect spreading to the banks?

By Mark Rae, Brandhouse

Using emotion as part of a brand strategy is a tried and tested way of building deeper relationships with customers, encouraging them to invest on a personal level in the product or service. And, with the increase in consumer touchpoints and developments in technology over the last few years, brands have never had so many ways to engage with customers. This tactic is never more evident than at Christmas, when the annual Christmas ad campaigns are unveiled, aiming to melt even the coldest of hearts, and this year is no different.

Continue reading "Is the John Lewis effect spreading to the banks?" »

10 December 2012

Johnny Cash Has Been EVERYWHERE (Man)!

By Mike Woods, Framestore

This week's clip is a little piece of genius. I wont say anything more than Johnny Cash really did cover some miles.



05 December 2012

Starbucks or Star'sucks'?

By Cream Editorial

I’m not much of a Starbucks loyalist, so this 2012 Starbucks campaign called ‘Every Coffee Should Be a Starbucks’ leaves me oddly amused, considering the current ‘tax-ing’ environment the brand is in, no pun intended. The American coffee chain recently faced turbulence in the UK when it was widely criticised for evading corporation tax over a period of time. And that makes this summer campaign strange to look at – with its tone of voice almost bordering on arrogance. A trifle baffling! 

Continue reading "Starbucks or Star'sucks'? " »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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