By Claire Hutchings, iD Experiential
This Christmas has seen a whole host of
brands trying something a bit different to interact with their consumers, in
the hope of building longer term relationships with them. Much has already been
discussed about this years (eagerly awaited) John Lewis festive offering. This
was of course amplified by the success of their 2011 Xmas campaign which won a
whole host of awards.
Continue reading "When Christmas gets experiential" »
By Simon Orpin, Getmemedia.com
When we talk about how digital marketing
channels have evolved in recent years, often we refer to the take off of social
media, the advent of mobile and the general implications that the Internet has
had on marketing innovation. But there is another sector – one I feel that is
slightly overlooked – that has benefitted hugely from the technological advancements
that digital has to offer. Out of home media has undergone something of a
digital revolution of late – and I’m talking far beyond the digital six sheets
that now frequently grace our west-end underground stations.
Continue reading "Innovations in out of home in 2013" »
By Leah Anathan, Emailvision
If you’re working in digital marketing and you didn’t see
two of the most recent reports from Joshua Green, a senior national
correspondent for Bloomberg Businessweek, then it’s time for you to take a
coffee break and go read them. Don’t worry; it will only take a few minutes out
of your typically chaotic day. In his investigation, Mr Green discovered a
digital petri dish with some powerful evidence that every online marketer
should see. It’s the science behind winning campaigns. This campaign just
happened to be the 2012 US election for President.
Continue reading "What digital marketers can learn from President Obama" »
By Cream Editorial
Twitter has
compiled a top-10 list of the best promoted product campaigns by brands on the
platform this year, based on a combination of data including total engagements,
reach and impressions.
The Top 10 UK
Twitter Campaigns list is here:
Continue reading "The top 10 UK Twitter campaigns list is out!" »
By Mark Rae, Brandhouse
Using emotion as part of a brand strategy is a tried and
tested way of building deeper relationships with customers, encouraging them to
invest on a personal level in the product or service. And, with the increase in
consumer touchpoints and developments in technology over the last few years,
brands have never had so many ways to engage with customers. This tactic is
never more evident than at Christmas, when the annual Christmas ad campaigns
are unveiled, aiming to melt even the coldest of hearts, and this year is no
different.
Continue reading "Is the John Lewis effect spreading to the banks?" »
By Cream Editorial
I’m not much of a Starbucks loyalist, so
this 2012 Starbucks campaign called ‘Every Coffee Should Be a Starbucks’ leaves me oddly amused, considering the current ‘tax-ing’ environment the brand
is in, no pun intended. The American coffee chain recently faced
turbulence in the UK when it was widely criticised for evading corporation tax
over a period of time. And that makes this summer campaign strange to look at –
with its tone of voice almost bordering on arrogance. A trifle baffling!
Continue reading "Starbucks or Star'sucks'? " »
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