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07 February 2013

The dos and don’ts of marketing to Asians


By Cream Editorial

With the Festival of Media Asia 2013 around the corner, 3-5 March in Singapore, our spotlight on Asia continues with the release of the latest Cream report: The Asian evolution. The report covers how the markets in the continent are changing, their digital consumption trends and the marketing landscape.

The report is free for one week only, until Thursday 14 February and features case studies from P&G, Snickers, Nokia, PepsiCo, Emart and others. Click here to access the report.

Asia report


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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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