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14 February 2013

Valentine’s Day: the art of making consumers fall in love with brands!


By Cream Editorial

February 14 isn’t just a day for couples to express their love for each other – the festival day for love is also a day when brands vie for consumer love and attention! On the occasion of Valentine’s Day, we pick out Cream Global’s hot five case studies where love is the X-factor that helps a brand find the sweet spot with its consumers. Here they are:

  1. Dove Chocolates (China)
  2. Everlon Diamond Knot Collection (US)
  3. Kraft: Tweet your love (US)
  4. Mentos: National Night (Malaysia)
  5. Women’s Aid (UK)



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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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