The Festival of Media LatAm Exclusive Interview: Bonin Bough, Mondelēz
If there's one global advertiser that has been the talk of the town in ad land over the last few months, it's Mondelēz – firstly by inking a global ‘mobile only’ partnership with Google across 16 countries and more recently unveiling that it will be embedding actual Twitter staff into its teams. And not forgetting Oreo's amazing 'You can still Dunk in the Dark' ad that scored big at this year's Super Bowl!
So you can imagine how chuffed we were that Mondelēz VP of global media & consumer engagement Bonin Bough was one of the keynote speakers at The Festival of Media LatAm in Miami last week. And even better, that he was on hand to grab a quick chat with The Festival of Media LatAm team to explain a little bit more about these partnerships and tell us why the concept of ‘real-time’ is the foundation of marketing.
Check it out: