Right Brain, Left Brain Blog

« Native advertising: why it’s marketing’s hottest topic right now | Main | Heinz and Reckitt Benckiser get playful with Captcha »

10 October 2013

The magic of Zumba: Alberto Perlman

   



When I hear the words “workout” or “fitness”, I automatically tune out. But if I hear the word “Zumba”… Well that’s a whole other story; Latin music, dancing… that’s a party I will happily join!

The story of Zumba is quite inspirational. Who would have imagined that it started out as a single Zumba class in a Latin America gym in 2001 and today it’s a global phenomenon.

Zumba Fitness chief executive and co-founder Alberto Perlman was at The Festival of Media LatAm last month speaking in a session entitled ‘When a Brand Becomes a Lifestyle’. The team caught up with him afterwards to discuss the challenges of taking a local brand global.

   



Related Posts Plugin for WordPress, Blogger...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e88834019affe7cca1970b

Listed below are links to weblogs that reference The magic of Zumba: Alberto Perlman:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking