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06 January 2014

Ben & Jerrys tweet on the legalisation of marijuana


Ben and jerrys witty ed

Last year Oreo went down in history for its simple but now infamous ‘Dunk in the Dark’ tweet.

This year, Ben & Jerry’s looks like it may be the first to take the social media spotlight for witty tweets.

Last week it posted a tongue-in-cheek response to the recent announcement that marijuana has now been made legal in Colorado, USA on its Twitter account.

In a silent reference to the commonly known side effect of smoking weed, ‘the munchies’, the ice-cream brand tweeted: "BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that?"

The tweet has received almost 10,000 retweets and 6,000 favourites. 


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