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14 February 2014

Valentine’s Day: Our top 5 love-themed case studies

   



February 14th has come around yet again and we’re feeling the love today at Cream HQ. Love is truly international and here’s a selection of some of our favourite Valentines-themed case studies from around the world to get your heart a-fluttering:

1. AsiaRooms.com – Romance of Travel (Singapore)

AsiaRooms.com launches the first-ever in-train activation in Singapore to spread the love around Valentine’s Day. The main event was two live marriage proposals and guess what? They both said yes!

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2. Women’s Aid – Valentine’s Day ‘Cabinet of Dreams’ (UK)

A 3D installation in a shop window discards the clichéd idea of a Valentine’s Day gift and highlights the belief that love and relationships should be based on equality and respect.

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3. Cosmote – Cosmote Play and Lose (Romania)

Cosmote celebrates Valentine’s Day with a unique competition that talks about love in a different way and has something to offer those who weren’t in love.

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4. Milka – How Milka brought tenderness to Poland (Poland)

Milka gives Poles the ultimate opportunity to prove how tender they can be with a series of three “tenderness challenges”.

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5. Foursquare – Heat Tracker (USA)

Heat Tracker App, powered by FourSquare, helps singletons identify local hotspots to increase odds of meeting that “special someone”.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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