Right Brain, Left Brain Blog

« Evian brings new Amazing Baby character to life on social media | Main | It's time to bring accountability to content marketing »

16 May 2014

Fail of the Week: Ogilvy & Mather’s Malala ad

   



Uh-oh… It seems that illustrations of Malala Yousafzai, the Pakistani schoolgirl that was shot by the Taliban, recovered and was nominated for the Nobel Peace Prize, did not go down well in mattress brand Kurl-On’s latest poster campaign, created by Ogilvy & Mather.

The campaign, from Ogilvy’s Indian office, depicts cartoon drawings of Yousafzai being shot in the head, before falling onto a mattress, bouncing up again and receiving an award. Eek!

Spring

Luckily Ogilvy & Mather took to social media to apologise for the “incident”:

“The recent Kurl-On ads from our India office are contrary to the beliefs and professional standards of Ogilvy & Mather and our clients. We deeply regret this incident and want to personally apologies to Malala Yousafzai and her family. We are investigating how our standards were compromised in this case and will take whatever corrective action is necessary. In addition, we have launched a thorough review of our approval and oversight processes across our global network to help ensure that our standards are never compromised again.”

   



Related Posts Plugin for WordPress, Blogger...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e8883401a511b9ea65970c

Listed below are links to weblogs that reference Fail of the Week: Ogilvy & Mather’s Malala ad:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking