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16 May 2014

Fail of the Week: Ogilvy & Mather’s Malala ad


Uh-oh… It seems that illustrations of Malala Yousafzai, the Pakistani schoolgirl that was shot by the Taliban, recovered and was nominated for the Nobel Peace Prize, did not go down well in mattress brand Kurl-On’s latest poster campaign, created by Ogilvy & Mather.

The campaign, from Ogilvy’s Indian office, depicts cartoon drawings of Yousafzai being shot in the head, before falling onto a mattress, bouncing up again and receiving an award. Eek!


Luckily Ogilvy & Mather took to social media to apologise for the “incident”:

“The recent Kurl-On ads from our India office are contrary to the beliefs and professional standards of Ogilvy & Mather and our clients. We deeply regret this incident and want to personally apologies to Malala Yousafzai and her family. We are investigating how our standards were compromised in this case and will take whatever corrective action is necessary. In addition, we have launched a thorough review of our approval and oversight processes across our global network to help ensure that our standards are never compromised again.”


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