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02 September 2014

Emirates highlights fashion credentials by ‘bagging’ its advertising



Guess which brand has just transformed one 208 square metre poster into over 300 quirky, reusable shopping bags? That would be Emirates…

The PVC material, which was previously a giant Emirates Cabin Crew poster on display outside Zurich Airport, was repurposed to create this limited edition line of ‘up-cycled’ shopping bags.  

With the help of Swiss-based socially integrative company Feinschliff, this project meant that Emirates ‘Where will you be tomorrow?’ tagline has been given that extra little bit of longevity. Clever, eh?

This is a pretty cool effort to highlight the airline’s fashion forward credentials and commitment to sustainable practices. Check out how they did it below:


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