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07 November 2014

A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!


There’s a chill in the air, the days are getting shorter and John Lewis has just released its 2014 Christmas campaign, which can only mean one thing: Christmas is well and truly coming…

That’s right, the eagerly-awaited John Lewis ad hit the internet yesterday and while it had a lot to live up to following last year’s Bear & Hare animated campaign, I think we can safely say it didn’t fail to deliver. Hats off to Adam&Eve/DDB, once again.

John lewis

The heart-warming tale follows the story of a young boy and his penguin friend Monty. Set to the track ‘Real Love’ performed by Tom Odell, it shows the friends playing happily throughout the year until Monty becomes sad and realises he wants a companion. So, on Christmas Day, Sam gives his friend a female penguin called Mabel and the ad concludes with the strapline ‘Give someone the Christmas they’ve been dreaming of’.

The campaign launched on the retailer’s social media channels yesterday (November 6) and will air for the first time on TV today. But taking it beyond the screen, the campaign will be supported by an interactive in-store space for children – ‘Monty’s Den’ – in partnership with Samsung.

“We hope our customers will love Monty and Mabel and they will have more chances than ever to interact with them through some genuinely exciting technology firsts,” said Craig Inglis, Marketing Director at John Lewis.

Check out the full ad below. Does it top last year’s tale? Tell us your comments below.

And for those looking for a Friday afternoon giggle, check out this hilarious spoof of the adorable ad, courtesy of Redshirt Films:

Also, check out our round-up of some of our favourite John Lewis ads of the last five years.

By Jenni Baker, Cream Global


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